University of Roehampton

Course Introduction

Summary

Digital marketing is a fast moving landscape, so it is important that you are able to respond quickly to trends and data to ensure your organisation stays ahead. This MSc Digital Marketing will give you the knowledge to develop and implement digital marketing strategies in a socially responsible manner. You will learn how to analyse complex data for informed decision-making, and develop practical skills in web design, content creation, campaign development and data analysis using a range of techniques and digital products.

If you are ambitious and want to be a leader in marketing and digital technology this MSc Digital Marketing is for you. The programme benefits from the Roehampton Business School?s wider marketing research expertise and practitioner links within the marketing profession in London and abroad. In addition to the academic course you will have the opportunity to join our Global Leadership Programme.

Career options

Graduates from this programme are equipped with the knowledge and skills to work in a variety of digital marketing roles that champion new technology, best online business models and emerging shapes of digital marketing communication and campaigns. These likewise apply to large corporations, innovative SMEs and marketing agencies leading on new technology & marketing techniques.

Duration & Attendance Qualification Tuition fees Fee type
1 year
Full Time
MSc Home Fees
1 year
Full Time
MSc Overseas Fees
1 year
Full Time
MSc European Fees

Qualifications required:

  • Domestic entry requirements: You should usually hold a second-class honours degree (certain programmes may require a 2:1) from a recognised British or overseas university.
  • International entry requirements: You should usually hold a second-class honours degree (certain programmes may require a 2:1) from a recognised British or overseas university. English Language Qualifications approved as Secure English Language Tests (SELTS) for immigration purposes: IELTS Academic 6.5 overall with no less than 5.5 in any band. TOEFL Internet Based Test: Overall: 89; Reading: 18; Writing: 17; Listening: 17; Speaking: 20. Pearson Test of English: 59 overall with no less than 51 in any band.