Richmond, The American International University in London

Course Introduction

**Richmond University is the only US & UK three year liberal arts degree in the world. Through this programme, students get all of the advantages of a liberal arts education in just three years**. This ‘Degree in Three’ will provide a comprehensive collection of courses that will provide students with a cross-disciplinary education. Students will have five classes each semester with one extra elective course in either their second or third year. Students will also still be able to undertake an internship or participate in a study abroad programme as part of this programme. All degrees fulfil the same credit hours and overall requirements of a four-year undergraduate Bachelor of Arts degree. This is a fantastic return on investment for those who strive to assemble a broad foundation of knowledge in multiple disciplines that can be used in a wide spectrum of careers.

New for September 2020, our BA (Hons) Digital Communication and Social Media programme is designed to give you all the knowledge and skills to compete in the exciting and fast-growing digital media industry.

In such a dynamic sector, it can be challenging to identify today what digital skills will be needed to succeed tomorrow and that’s why this wide-ranging programme has been developed. It will provide you with an excellent foundation of knowledge, giving you great understanding of digital communication, combined with the scope to then specialise in the areas that interest you the most, from marketing and PR to video production, postgraduate study to journalism or building a personal brand.

This degree combines four core areas: theories of communication, theories of society, digital media production and professional skills, specifically those sought by the creative industries and media in general such as PR and marketing. The programme takes an inclusive approach, providing an understanding of the social and cultural impact of social media and digital communication together with robust practical skills. Combined with a strong theoretical spine, these digital skills are highly flexible and transferable for any workplace or career, whether you wish to become an entrepreneur building your own brand, aspire to work for a large organisation in a digital role or envisage doing further study.

Like our other undergraduate programmes, this BA is based on the American liberal arts tradition, which offers a multi-disciplinary approach. Your first and second year at our Richmond campus will include Scientific Reasoning and Creative Expression, as well as Visual Culture and Advertising Practice. Your journey on this programme will continue in the third and fourth year spent at our campus in vibrant Kensington, as you study such courses as Mass Communications and Society, Creating Digital Images, Coding and Social Research (developing your research skills), providing valuable knowledge essential for any digital campaign.

**Top five reasons to study this programme:**

- Gain all the digital skills you will need for any workplace or career, from building your own personal brand to a digital role in a large organisation

- Combine breadth of approach with opportunity to specialise in area of digital communication which interests you the mostBenefit from the teaching of our renowned academics and guest lecturers

- Gain vital work experience through an internship in a digital role internationally or in London, a hub of the global media communications industry

- Develop strong communication skills in small classes within an international environment, alongside students from all over the world

**After you graduate**

Digital Communication, Social Media, Public Relations, Media, Marketing, Advertising, Media Production, Web Design

Start Date:

09/2020

Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £14,750 Overseas Fees