BA/BSc (Hons) Digital Marketing is new to our undergraduate portfolio. This undergraduate degree programme will provide the relevant knowledge, creative and technical skills to design, deliver and evaluate digital marketing strategies and campaigns from end to end.
Our digital marketing degree, recruiting for September 2020*, is designed to prepare you for the real world - to give you an overview of the digital technology landscape and strategic marketing principles used today.
We aim to offer you an exciting blend of real-life experience underpinned by academic rigour to make you ready for the industry, be that in an agency, in-house or setting up as your own boss.
If you are interested in the process and technologies behind digital marketing and delivering successful marketing campaigns then this course could be for you.
*This course is subject to validation for September 2020 entry.
Introduction to digital marketing
Web design and development
Leadership and communication
Digital ethics and compliance
Themes for contemporary culture
Social media marketing
Strategic business analysis
Big ideas and philosophies
Consumer behaviour and luxury marketing (Elective)
Personal and professional development
International marketing and cultural awareness (Elective)
Year 3 - BA (Hons) pathway
In the BA (Hons) pathway you will:
Be exposed you to strategic side of digital marketing
Be shown how brands build value through digital technologies and social media
Learn about differentiation and the creative and technical insight needed to gain competitive advantage.
Business to Business (B2B) marketing and Management information system (MIS)
Data Analysis and Insights
Accounting, Law, and Compliance
Year 3 - BSc (Hons) pathway
The BSc (Hons) pathway will provide you with a critical appreciation of the elements which digital marketing strategies cover.
Website development and analytics
Social media marketing
Digital campaign planning
Technical and practical data analysis skills in technologies such as cloud and big data.
Internet of Things (IoT) and Digital Creation
Big Data Analysis
Machine Learning and Artificial Intelligence (AI)
|Duration & Attendance||Qualification||Tuition fees||Fee type|
|Bachelor of Arts or Bachelor of Science - BA/BSc||£9,250||European Fees|
|Bachelor of Arts or Bachelor of Science - BA/BSc||£9,250||Home Fees|
|Bachelor of Arts or Bachelor of Science - BA/BSc||£14,500||Overseas Fees|
- IELTS (Academic)5.55.5 overall and a minimum of 5.5 in each component.