Ravensbourne University London

Course Introduction

BA/BSc (Hons) Digital Marketing is new to our undergraduate portfolio. This undergraduate degree programme will provide the relevant knowledge, creative and technical skills to design, deliver and evaluate digital marketing strategies and campaigns from end to end.

Our digital marketing degree, recruiting for September 2020*, is designed to prepare you for the real world - to give you an overview of the digital technology landscape and strategic marketing principles used today.

We aim to offer you an exciting blend of real-life experience underpinned by academic rigour to make you ready for the industry, be that in an agency, in-house or setting up as your own boss.

If you are interested in the process and technologies behind digital marketing and delivering successful marketing campaigns then this course could be for you.

*This course is subject to validation for September 2020 entry.

Course Modules

Year 1

Introduction to digital marketing

Web design and development

Leadership and communication

Digital ethics and compliance

Themes for contemporary culture

Year 2

Social media marketing

Strategic business analysis

Big ideas and philosophies

Consumer behaviour and luxury marketing (Elective)

Personal and professional development

International marketing and cultural awareness (Elective)

Year 3 - BA (Hons) pathway

In the BA (Hons) pathway you will:

Be exposed you to strategic side of digital marketing

Be shown how brands build value through digital technologies and social media

Learn about differentiation and the creative and technical insight needed to gain competitive advantage.

Course units:

Business to Business (B2B) marketing and Management information system (MIS)

Data Analysis and Insights

Accounting, Law, and Compliance

Major Project


Year 3 - BSc (Hons) pathway

The BSc (Hons) pathway will provide you with a critical appreciation of the elements which digital marketing strategies cover.

This includes:

Website development and analytics

Consumer behaviour

Social media marketing

Digital campaign planning

Technical and practical data analysis skills in technologies such as cloud and big data.

Course units:

Internet of Things (IoT) and Digital Creation

Big Data Analysis

Machine Learning and Artificial Intelligence (AI)

Major Project


Start Date:


Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts or Bachelor of Science - BA/BSc £9,250 European Fees
3 years
Full Time
Bachelor of Arts or Bachelor of Science - BA/BSc £9,250 Home Fees
3 years
Full Time
Bachelor of Arts or Bachelor of Science - BA/BSc £14,500 Overseas Fees

Qualifications required:

  • IELTS (Academic)5.55.5 overall and a minimum of 5.5 in each component.