The course addresses the need for highly motivated and knowledgeable producers and business managers and developers within the fast growing and constantly innovative creative industries sector.
Offered in conjunction with ScreenSpace, who provide practical training for creatives, the course challenges you to embrace current narrative and production techniques for screen and television as well as emerging trends, and to learn key business skills which you will then use to develop high level business plans and strategies.
You’ll learn to navigate the modern media environment; film and media content production and delivery; financing and funding; data and analytics; legal and accounting principles; marketing strategy, exploitation and distribution. You’ll also hone skills to help progress in your own business career - presentation, networking, pitching and creative entrepreneurship.
The programme is made up of Level 4, 5 and 6 modules delivered over six consecutive semesters, each focusing on a key area of business within the screen industries.
In each semester the students will study three modules: Business Sense, Industry Skills and Entrepreneurship. By meeting the learning outcomes, the students develop knowledge and understanding, critical analysis and practical skills to help them become business practitioners within the creative industries.
Each semester thereby consists of a parallel programme of learning business skills; exploration of underlying contemporary and historical, theoretical and commercial context; and practical portfolio development, linked to a challenge for the student to develop a business plan or project. Each semester is linked to a business or commercial body which specialises in the relevant aspect of business intelligence the students are studying.
Career progression routes upon successful course completion:
• Understand the business of storytelling across platforms, how these have developed over time; how they impact on the worlds of communication, media, film, and screen enterprise, and how they are likely to change over time, with reference to technological, cultural and social dynamics.
• Understand the markets, finance structures, information systems, technology, legal and accounting structures, and socio-political landscape and be able to reference this in the development of your ideas and business plans.
• Be able to develop and pitch ideas, proposals, and business plans in response to set briefs both collectively and individually, and to respond to problems and challenges.
• Have the skills to inspire teams, co-operate with others, project-manage, organise, network, and work collaboratively in creative and business teams.
• Have relevant practical, business, management and entrepreneurial skills to work entrepreneurially and to secure employment in the film, screen, and creative sectors.
• Understand the basics of narrative storytelling and be familiar with production and postproduction processes.
Further study that can be undertaken upon course completion: Masters studies in Producing, Film Business or Business Administration
Semester 1: The Business of Storytelling
Your challenge: Apply your new skills and understanding to roll out a business plan that meets an industry brief for short form content.
• Develop and deliver a business plan for short form film that identifies and connects with the target audience.
• Learn the basics of business studies, the importance of finance and key budgeting models as they apply to the screen storytelling
o Business of Storytelling: Business Sense
o Business of Storytelling: Industry Skills
o Business of Storytelling: Entrepreneur
Semester 2: New Platforms: Monetising Content
Your challenge: Direct a funding campaign for documentary content across multiple platforms.
• Gain knowledge about relevant business models and investment methods and how they apply to multiplatform storytelling.
• Learn about digital tools and how these and other strategies are applied to monetise content across new and emerging platforms
o New Platforms: Business Sense
o New Platforms: Industry Skills
o New Platforms: Entrepreneur
Semester 3: Be Enterprising: feature film financing
Your challenge: Pitch and market a feature film project.
• Develop the core concepts of feature film finance and appreciate the importance of the audience’s relationship with fiction.
• Learn the market dynamics of the film and television industries, and the role of crowdfunding, sales and acquisitions in the production cycle
o Be Enterprising: Business Sense
o Be Enterprising: Industry Skills
o Be Enterprising: Entrepreneur
Semester 4: Business Innovation: Using marketing and data
Your challenge: Deliver a marketing strategy or branded content campaign against a real-life brief.
• Demonstrate understanding of virality, successful marketing models and identify why these are important for audience engagement.
• Learn how to use data, analytics and IP to grow online traffic and build brands for relevant formats.
o Business Innovation: Business Sense
o Business Innovation: Industry Skills
o Business Innovation: Entrepreneur
Semester 5: Creative Entrepreneurship
Your challenge: Launch a project, e.g. film festival or new platform.
• Learn different approaches to leadership and management and how these aid a successful entrepreneur.
• Adopt key strategies and learn to use relevant tools which will help in the field of project management.
• Learn the business dynamics involved in running a film festival from start-up and funding through to marketing and delivery
o Creative Entrepreneurship: Business Sense
o Creative Entrepreneurship: Industry Skills
o Creative Entrepreneurship: Entrepreneur
Semester 6: New Venture Development
Graduate vision and business plan
Your challenge: Deliver a project which showcases your business acumen, your talent and entrepreneurial spirit, while outlining where you want to progress to in the world of screen business.
• Deliver a self-defined graduation project of any scope that develops your skills in one of six specified areas: creative entrepreneurism, business innovation, audience engagement, marketing or screen enterprise.
• Research and discover new techniques or technological methods to support film or content, and learn entrepreneurship while creating a business plan to raise funding.
o New Venture Development: Business Sense
o New Venture Development: Entrepreneur
Tuition & Fees
|Duration & Attendance||Qualification||Tuition fees||Fee type|
|Bachelor of Arts (with Honours) - BA (Hons)||Other Fees|