London Metropolitan University

Course Introduction

**Why study this course**

Fashion marketing and journalism is a unique but very complementary combination to fields of study. With a joint honours degree, you’ll stand out in the competitive job market in the fashion industry.

This bachelor’s degree including a foundation year is an alternative route into a fashion degree, ideal if you don’t meet the necessary requirements to enter the three-year course. The foundation year (Year 0) will improve your academic skills and confidence, which are necessary for successful undergraduate level study.

**More about this course**

Our Fashion Marketing and Journalism (including foundation year) BA (Hons) will give you an in-depth understanding of the fashion industry. Through your lectures, research and coursework you’ll learn how to analyse fashion brands and examine their target audience and market position. You’ll also practise journalistic techniques and learn how to pitch your fashion stories to journalists and media outlets.

On your foundation year you’ll be joined by students from other foundation year courses in the School of Computing and Digital Media. Together you’ll work to improve vital study skills, including research, critical thinking and writing for academic purposes and media. You’ll also get to share different perspectives on the subjects you study with students from other disciplines, broadening your knowledge and ability to critically analyse information.

You’ll attend the same classes and study the same content as students studying the standard three-year degree, graduating with the same award and title. For more information about the content you’ll study in the subsequent three years of your study, visit our Fashion Marketing and Journalism BA (Hons) course page.

If you decide that you’d like to specialise in a different area of fashion communications or journalism, there will be flexibility to allow you to switch your course after the foundation year.

Course Modules

Year 0 modules include: Introduction to Media and Communications; Introduction to Film, TV and Broadcast Media; Foundations of Digital Media; Introduction to Journalism and Writing for Media.

Year 1 modules include: Principles and Practices in Marketing; Fashion History and Concepts; Practical Journalism; Journalism, History and Ideas.

Year 2 modules include: Fashion Branding and Journalism; Newsroom Production; Media Law and Ethics. Public Administration; Fashion Buying and Merchandising; Learning Through Work; Journalism Work Placement; Styling and Journalism; Online Fashion Retailing; Regulation of Business Creations; Social Media and Data Journalism.

Year 3 modules include: Fashion Journalism Project; Journalism Project; The Fashion Project; Creating Packages; Broadcast Journalism; Global Issues in Fashion Marketing; Fashion Writing and Reporting; Arts Journalism; Global Fashion Strategy.

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £12,700 Overseas Fees