University of West London

Course Introduction

On our Masters in digital marketing course you will gain an in-depth knowledge of the latest online marketing trends and techniques, and learn how to apply them strategically. There is a significant digital skills gap in this vibrant commercial sector. Our course is designed to address this and offers a highly competitive qualification with an industry focus.

This digital marketing Masters balances practical skills with theory, while helping you understand the latest digital innovations and technology. The course has a strong emphasis on strategic marketing and analysing impact so you can develop a thorough understanding of the benefits of different digital channels and create effective digital marketing campaigns. This digital marketing Masters is closely aligned to the Chartered Institute of Marketing?s Diploma in Professional Marketing qualification.

We aim to equip you with the skills and confidence to create successful digital strategies, whether you decide to work for a large organisation or to set up your own digital marketing company. By exploring different marketing techniques and methods, you will develop a critical understanding of how they function and be able to recommend effective digital marketing tactics based on evidence.

Our digital marketing Masters course is supported by Grain Ltd, Simon Inc Ltd and Target Internet Ltd ? all leading employers in this sector. On the course you will learn: effective use of social media and digital channels; how to develop a digital marketing strategy; how to build an online community; the latest digital technology and innovation trends. Through the use of case studies and simulation games, you will apply marketing theories to practical examples. You will also have the opportunity to gain hands-on experience by running digital marketing projects for real companies. By the time you complete the course, you should be prepared for a career as a marketing professional in the modern job market.

Extended Masters option - If you have an undergraduate degree, but do not quite meet the entry criteria for this course, you may qualify for our Extended Masters. You will take two extra modules to prepare you for the course and you must study full-time. We also provide English language support if you need it. Once you complete these two modules, you can progress directly onto the regular Masters course.

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
2 years
Full Time
MSc £9,750 Home Fees
2 years
Full Time
MSc £9,750 European Fees
2 years
Full Time
MSc £14,975 Overseas Fees

Qualifications required:

  • Domestic entry requirements: To study the Extended Masters programme students will need: a Bachelor's degree.
  • International entry requirements: Students need to have an IELTS score of 6.5 or above and a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening).