Middlesex University

Course Introduction

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development. Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice. As part of this course, you can do an optional three month or one year industry placement. Programmes with integral placements give you the opportunity to apply the skills you have learned throughout your studies in a practical environment.

The course features a number of different modes of learning that help enhance your understanding of the subject. These can range from traditional lectures and seminar sessions where you will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activity. You will also engage in sessions in a computer lab and take part in a residential to enhance understanding of practice issues. Skills and knowledge in digital media can enhance a career in marketing through not just an understanding of the digital marketing strategies and platforms but also the ability to utilise and monitor new innovations in technology and market trends.

Start Date:

12 months placement..

Duration & Attendance Qualification Tuition fees Fee type
2 years
Full Time
MSc £12,500 Home Fees
2 years
Full Time
MSc £12,500 European Fees
2 years
Full Time
MSc £17,000 Overseas Fees

Qualifications required:

  • Domestic entry requirements: Students need to have a second class honours degree or above in marketing, communications, or a business related field. A professional qualification of an equivalent standard is acceptable. Students are welcome to apply if they do not have a formal qualification but have extensive marketing experience. We also normally require Grade C GCSE or an equivalent qualification.
  • International entry requirements: Students need to have: an IELTS score of 6.5 (with minimum 6.0 in all components); 58 (with 51 in all components) in Pearson Test of English; 87 (with at least 21 in listening & writing, 22 in speaking and 23 in reading) in TOEFL (IBT); 176 overall (no less than 169 in any component) in Cambridge First, Advanced, Proficiency - taken post January 2015.