Middlesex University

Course Introduction

The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field has witnessed a renewed focus on the effects of communication on the multiple stakeholders organisations address, including their employees and the media. Across multiple sectors the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week with industry professionals. As part of this course, you can do an optional three month or one year industry placement.

The course features a number of different modes of learning that help enhance your understanding of the subject. These can range from traditional lectures and seminar sessions where you will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activity. You will also have group and individual tutorials, engage in self-directed learning and take part in a residential to enhance understanding of practice issues. Skills and knowledge in communications can enhance many marketing roles in management, strategy, PR, advertising and communications. The course has a strong emphasis on developing an understanding of how theory can be applied in practice, preparing recent graduates with an awareness of the challenges of the sector and current practitioners with the specific knowledge for application in their careers.

Start Date:

3 months placement.. 2 months placement..

Duration & Attendance Qualification Tuition fees Fee type
2 years
Full Time
MSc £15,000 Home Fees
2 years
Full Time
MSc £15,000 European Fees
2 years
Full Time
MSc £17,000 Overseas Fees

Qualifications required:

  • Domestic entry requirements: Students need to have a second-class honours degree 2:2 or above in marketing, communications, or a business related field. We will also accept a professional qualification of an equivalent standard. Students are welcome to apply if they do not have a formal qualification but have extensive marketing experience. Students may be required to submit a GMAT score of 550 (or above). We also normally require Grade C GCSE or an equivalent qualification.
  • International entry requirements: Students need to have: an IELTS score of 6.5 (with minimum 6.0 in all components); 58 (with 51 in all components) in Pearson Test of English; 87 (with at least 21 in listening & writing, 22 in speaking and 23 in reading) in TOEFL (IBT); 176 overall (no less than 169 in any component) in Cambridge First, Advanced, Proficiency - taken post January 2015.