City, University of London

Course Introduction

The course will support and further develop your core marketing management skills. It will equip you to deliver efficient, effective and appropriate fundraising and marketing practice in the voluntary sector. Charity marketeers are under pressure to deliver better-than-ever results within an ethically managed, robust and accountable strategic framework. This course has been designed specifically to meet their needs. You will study how charities are using new and existing marketing ideas to acquire and distribute resources. And you will look at the practical application of key strategic marketing concepts and planning disciplines to voluntary sector organisations.

Throughout the course you will focus on the application of a strategic marketing approach. Under the umbrella of strategy you will look at and discuss effective brand management, selecting and adopting alternative channels, and the role and types of charity marketing communications. You will debate different approaches to fundraising alongside the important constraints of ethical best practice and contemporary regulation as they apply to charity marketing strategy. Students are selected on their professional experience, and generally continue working in their full ?time role whilst undertaking this course.

Duration & Attendance Qualification Tuition fees Fee type
2 years
Part Time
MSc £9,810 Home Fees
2 years
Part Time
MSc £9,810 European Fees
2 years
Part Time
MSc £9,810 Overseas Fees

Qualifications required:

  • Domestic entry requirements: All students will be highly motivated graduate-level people who bring a wide range of professional competencies, skills and experience from a wide range of backgrounds. Gender is evenly balanced across all the courses and there are no age barriers. In general we ask for a good first degree, normally an upper second-class honours degree from a British University or an equivalent qualification from a leading overseas institution; and three or more year?s relevant experience at a senior level. In exceptional cases we will also accept those without a degree but with significant work experience.
  • International entry requirements: The minimum required IELTS level is an average of 7.0 with a minimum of 6.5 in writing and no less than 6.0 in any other section.