Richmond, The American International University in London

Course Introduction

**Richmond University is the only US & UK three year liberal arts degree in the world. Through this programme, students get all the advantages of a liberal arts education in just three years**. This ‘Degree in Three’ will provide a comprehensive collection of courses that will provide students with a cross-disciplinary education. Students will have five classes each semester with one extra elective course in either their second or third year. Students will also still be able to undertake an internship or participate in a study abroad programme as part of this programme. All degrees fulfil the same credit hours and overall requirements of a four-year undergraduate Bachelor of Arts degree. This is a fantastic return on investment for those who strive to assemble a broad foundation of knowledge in multiple disciplines that can be used in a wide spectrum of careers.

**This programme is aimed at producing outstanding communications professionals, with specialist advertising and public relations knowledge and skills. It will equip you for a successful career in advertising communications and public relations, with a thorough grasp of how to engage audiences across different channels.**

For this programme, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmond take the same core courses.

With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of advertising and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.

The third and fourth years of this programme are devoted to more specialisation in Advertising Communications and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity and Fan Culture, Video Production, Fashion Marketing and Retailing and From Script to Screen.

Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.

Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.

It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London - one of the world’s most important centres for advertising communications and public relations.

Like all Richmond graduates, you’ll also be able to qualify with two degrees – one for the UK and one for the US.

**Top 5 reasons to study this programme:**

- Explore the worlds of PR, advertising and communications in London, the hub of the global marketing communications industry

- Learn from experienced academics and guest lecturers and become a student member of the Public Relations Consultants Association – Europe’s largest PR body

- Gain vital work experience through an internship chosen from a wide range of leading international organisations in London, the USA and China

- Develop strong communication skills in small classes within an international environment, alongside students from all over the world

- Chance to specialise in electives of your choice which could open up specialist career opportunities for you

**After you graduate**

Career Paths

BBC, Bloomberg L.P, EMI Music, 19 Entertainment, Omnicom, MediaCom, Viacom, Disney Television International

Course Modules

Year 1 Core Modules:

Foundations of Mass Media and Communications, Research and Writing I, Scientific Reasoning, Foundations in Sociology, Quantitative Reasoning, Research & Writing II, Creative Expression, Foundations of Photography, Intercultural Communications, Introduction to Visual Culture.

Year 2 Core Modules:

Mass Communications and Society, Cultural Theory, Communications for PR & Advertising, History of Design, Social Research, Principles of Marketing.

Year 3 Core Modules:

Senior Seminar I, Senior Seminar II, PR and Self-Representation in Media, Senior Project in COM.

Elective modules available all years except for Year 1.

Start Date:

09/2020

Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £14,500 Overseas Fees