City, University of London

Course Introduction

The BSc (Hons) Business with Marketing pathway is delivered by Cass Business School, one of Europe’s leading business schools. Part of City, University of London, Sir John Cass Business School is ranked amongst the top 5 business schools in the UK (FT European Business School Rankings 2018).

The Business with Marketing pathway provides students with a knowledge of marketing that is grounded in theory and practice.

This degree should appeal particularly to you if you see marketing as being central to an organisation’s strategy and if you are interested in the broad range of activities that fit within the general category of marketing. You will gain a broad understanding of business from a marketing perspective. You will explore the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses. You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.

You will learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies. Marketing is covered both by specialist modules and electives that reflect the variety of the marketing function in contemporary businesses and provide an excellent basis on which to enter a career in marketing.

The Business with Marketing pathway will equip you with core and specialised marketing knowledge along with transferable skills that prepare you for a wide range of roles in the marketing industry, such as specialist advertising/publicity business or within the marketing team of a large organisation.

As the only business school in London to be assigned Champion status of the United Nation’s Principles for Responsible Management Education (PRME) initiative, Cass is best placed to train the next generation of business leaders capable of managing the complex demands faced by business and society in the 21st century. Our entire suite of undergraduate business management programmes have been created to ensure ethical, social, environmental, cultural, and economic considerations are central to your preparation as future leaders in business.

During your time on the Business with Marketing pathway, we support your professional and personal growth in a number of ways. As well as hosting a series of business networking events at our state-of-the art building, 2nd year students have the opportunity to mentor 1st year Business Management students and GCSE Mathematics pupils across London, ensuring you develop your communication and leadership skills throughout.

The BSc (Hons) Business with Marketing pathway is available as a three-year degree, or four-year degree for those who wish to take up a one-year work placement sandwich option or to take a sandwich year studying abroad. The four-year degree offers excellent opportunities to gain relevant work experience to prepare you for your career, and to make contacts in the world of business. You also have the option to apply for a study abroad sandwich year at one of our highly-respected partner institutions across the world. In an increasingly globalised business environment this is excellent preparation.

There are five BSc Business Management degree pathways taught at Cass Business School: BSc Business Management, BSc Business with Finance, BSc Business with Marketing, BSc Business Management, Digital Innovation and Entrepreneurship and BSc International Business. At any time during the first-one-and-a-half years of the degree, students can switch to a different pathway, subject to the availability of places. Some restrictions may apply if the student is spending part of the second year on a study abroad scheme.

Course Modules

Year 1 core modules:

- Introduction to management

- Business economics

- Critical Analysis for Business

- Quantitative methods and analytics

- Operations and supply chain management

- Finance and management accounting 1

- Fundamentals of marketing

- Management lab and business skills

Year 2 core modules:

- Technology and innovation management

- Introduction to entrepreneurship

- Introduction to finance

- Human resources management

- Business strategy analysis

Specialist modules include:

- Consumer behaviour

- Branding and communications

Year 3 core modules:

- Final-year project or corporate responsibility project

- Research methods and data analysis

- Business in society

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
4 years
Full Time With Year in Industry
Bachelor of Science (with Honours) - BSc (Hons) Other Fees