Goldsmiths, University of London

Course Introduction

Economists study how markets function. Marketing is about how to operate in markets. The Goldsmiths BA Economics with Marketing will help you develop crucial skills in both disciplines.

**Why study BA Economics with Marketing at Goldsmiths?**

- This unique course combines a rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.

- Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world. Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.

- This degree will give you great flexibility in today’s competitive labour market: you can work in traditional economics jobs and in a range of management and marketing jobs that are looking for this unique set of skills. For example, you will be uniquely positioned for marketing jobs with a quantitative angle.

- To prepare for your future career, you'll have the opportunity to apply for a limited number of competitive placements. Placements take place at the end of your second year; they count as a 15-credit option towards your degree. Placements enhance your CV, bring theory and practical experience together, and help you develop industry contacts.

- Through the Erasmus programme, you can spend half of your third year at a university in Europe. You'll attend modules, experience a different culture and academic environment, and you'll have the option of learning or improving a foreign language.

- You'll be part of the Institute of Management Studies, which is highly interdisciplinary and has academics researching not only in economics and marketing, but also in management, business psychology, strategy, innovation and entrepreneurship.

- A recent project is Economics: Past, Present and Future, a website produced by Economics at Goldsmiths and used across universities in the UK. On this website, students can find a series of interviews of celebrated economists such as Sheila Dow, Geoff Harcourt, Charles Goodhart, Tony Lawson, Julie Nelson and Ha-Joon Chang.

Course Modules

In Year 1 you'll study the following modules:

Introductory Economics

Economic Reasoning

Perspectives from the Social Sciences

Mathematics for Economics and Business

Introduction to Marketing

Marketing Management

In Year 2 you study the following modules:

Intermediate Microeconomics

Intermediate Macroeconomics

Quantitative Economics

Applied Quantitative Economics

History of Economic Ideas

Economic History

Consumer Behaviour

Product Innovation and Management

In Year 3 you take the following compulsory modules:

International Economics

Public Economics

Consumer Culture

Behavioural Economics

You also choose 60 credits of optional modules. 30 credits economics and 30 credits from management and marketing.

*Please note that due to staff research commitments not all of these modules may be available every year.

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees