Royal Holloway, University of London

Course Introduction

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management.

This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture.

Graduates will have considered a wide range of theoretical issues relating to contemporary lives that form the basis of marketing practice. This knowledge may be useful to pursue a research career, or to augment and progress current careers in fields such as marketing, education, journalism, development, social policy and politics. This course equips postgraduate students with the subject knowledge and expertise required to pursue a successful career, or provides a solid foundation for continued PhD studies.

Duration & Attendance Qualification Tuition fees Fee type
1 year
Full Time
MA - Master of Arts £7,700 Home Fees
1 year
Full Time
MA - Master of Arts £7,700 European Fees
1 year
Full Time
MA - Master of Arts £17,400 Overseas Fees

Qualifications required:

  • Domestic entry requirements: Normally we require a UK 2:1 (Honours) or equivalent in relevant subjects but we will consider high 2:2 or relevant work experience. Candidates with professional qualifications in an associated area may be considered. Where a ?good 2:2? is considered, we would normally define this as reflecting a profile of 57% or above.
  • International entry requirements: Students will require: IELTS: 6.5 overall. No subscore lower than 6.0; Pearson Test of English: 61 overall (Writing 61). No other subscore lower than 54; Trinity College London Integrated Skills in English (ISE): ISE III; Cambridge English: Advanced (CAE) grade C.