University of the Arts London

Course Introduction

This course gives visual communicators and designers the practical, critical and conceptual skills to develop their potential in the field of art direction. You are interested and inspired by the opportunity to improve your practice, the kind of work that you make and deepen your understanding of the roles that you can pursue in industry. You'll work across disciplines and bring your own ideas to the delivery of visual communications for the industries by which you are inspired. You?ll take on and examine the role of the art director, developing and realizing ideas through a combination of collaborative and individual work. You?ll reflect on the role of the creative studio and creative partnerships in shaping public imagination, exploring different types of communications such as activism and intervention. MA Design for Art Direction takes a holistic approach to the creative industries. Through its multi-disciplinary nature, the course encourages the discovery of the potential to work across sectors in order to produce campaigns that educate and innovate for commercial, cultural and non-profit sectors.

Across five units, you?ll consider the politics and ownership of the different means of communication, alongside the role of publishing platforms, examining how these allow for creative work to engage with users in flexible ways. You?ll develop cross-disciplinary research projects, through the intersections of art, design, science and technology, and learn to present these ideas in educational and engaging ways. Reflecting on the role of the creative studio as a powerful instrument for broadening the public imagination, you?ll learn to communicate the cultural, social and political moment through the sophisticated aesthetics of visual communication. The course will equip you with the skills to set up small scale agencies or join in-house teams as junior art directors, designers, researchers, art/media buyers or junior creative.

Duration & Attendance Qualification Tuition fees Fee type
2 years
Full Time
MA - Master of Arts £10,890 Home Fees
2 years
Full Time
MA - Master of Arts £10,890 European Fees
2 years
Full Time
MA - Master of Arts £19,930 Overseas Fees

Qualifications required:

  • Domestic entry requirements: Educational level may be demonstrated by: Honours degree at 2:1 or first-class; Possession of equivalent qualifications; Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required; Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.
  • International entry requirements: Students need to have an IELTS 6.5 (or equivalent) is required, with a minimum of 5.5 in each of the four skills.