University of the Arts London

Course Introduction

MA Advertising is about the future of the advertising industry. With new technologies constantly emerging, audiences becoming increasingly active, and Ad fraud and Ad blocking changing the landscape, the industry needs new thinking. On this course, you will develop the skills, ideas and solutions needed to shape and define the future of advertising. MA Advertising is a business-focused degree in a creative communications College, combining strategy with creativity. MA Advertising works in partnership with industry. You will work on live briefs and projects with brands, businesses and agencies, gaining key industry skills and insights. MA Advertising is about the future. You'll explore the emerging technologies and media spaces the industry is focused on.

MA Advertising is practical. You'll make ads and experiences, build prototypes and speculative designs. MA Advertising is critical. Your practice is your way of answering the research questions about media, culture and advertising that the industry faces. MA Advertising will give you the practical and critical skills to compete for jobs in advertising, digital and media agencies, and to work client-side with brands and businesses as well as with start-ups. Your hybrid creative-strategic skills will make you uniquely qualified to deal with emerging roles in the industry.

Start Date:

The course length is: 1 year 3 months full time (45 weeks across a four-term model)..

Duration & Attendance Qualification Tuition fees Fee type
2 years
Full Time
MA - Master of Arts £10,890 Home Fees
2 years
Full Time
MA - Master of Arts £10,890 European Fees
2 years
Full Time
MA - Master of Arts £19,930 Overseas Fees

Qualifications required:

  • Domestic entry requirements: Students will normally be considered for admission if they have achieved an educational level equivalent to an honours degree, preferably at 2:1 level, in advertising, marketing, communications, social sciences, art and design, or humanities subjects. This educational level may be demonstrated by: Honours degree (named above); Possession of equivalent qualifications; Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required; Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.
  • International entry requirements: Students need to have an IELTS 7.0 (or equivalent) is required, with a minimum of 6.0 in each of the four skills.
  • IELTS score: 7