Regent's University London

Course Introduction

This course was the first programme to blend marketing with the digital analytical skills that employers crave. It remains the only programme of its kind in London, a thriving city of international brands and global campaigns. Traditional techniques alone are not enough to attract the modern consumer. Today?s campaigns require interdisciplinary strategies and a deeper understanding of what the customers needs and wants are. We will prepare you to become a confident and effective marketing practitioner. You will develop an in-depth understanding of trusted techniques for strategy, planning and delivery. In addition, you will be introduced to new approaches and emerging tools that provide greater insight into how customers behave, and how to locate and reach them.

The programme will provide practical insights into: Creating marketing campaigns; Data analytics; Digital marketing; Marketing strategy and planning; Privacy and ethics; Profiling and customer behavior; Social media campaigns; Understanding markets; Wordpress and website creation.

The programme is also accredited by the Chartered Management Institute (CMI). If you choose to join as student members of the Institute (students have a specific period to register) and upon completion of mapped modules within the MSc programme, you will receive a CMI Level 7 Diploma in Strategic Management and Leadership. You will also be awarded an SAS certificate of attendance.

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
2 years
Full Time
MSc £18,500 Home Fees
2 years
Full Time
MSc £18,500 European Fees
2 years
Full Time
MSc £18,500 Overseas Fees

Qualifications required:

  • Domestic entry requirements: Students should hold a minimum lower second class (2:2) UK Honours undergraduate degree from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted. Applications from candidates who do not meet the essential entry criteria outlined above are also welcome. In order to be accepted for exceptional entry, you must: Hold a minimum of two years? relevant work experience; Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for and Be prepared to attend an interview with the Postgraduate Admissions Panel.
  • International entry requirements: Students should hold proof of English Proficiency. For example, you may have: IELTS: Overall score of 6.5, with 6.0 or above in all 4 component parts or Pearson?s Test for English (PTE): Overall score of 58, with 51 or above in each individual component or TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI). This list is not exhaustive.
  • IELTS score: 6.5
  • TOEFL score: 80