Digital Marketing MSc

Course Introduction

Overview

Gain strategic digital insight and leadership qualities that are invaluable for business with this career-building course.

Our Masters in Digital Marketing is designed by academic practitioners with award-winning professional experience in developing digital strategies for major international brands.

Each module is designed and delivered as part of a process that enables you to become confident digital marketing strategists and communications planners.

You can choose to study this course part-time and in the evenings to help you balance your studies with other commitments.

Course detail

As technology continues to be integrated into the lives of consumers, digital marketing has become indispensable for customer acquisition, conversion and retention activities.

While Digital Marketing provides unique opportunities to engage with consumers, the growing range of digital channels, targeting options and marketing contexts has made the role of a digital strategist increasingly complex.

Our MSc in Digital Marketing is designed to equip you with the insights, skills and confidence you need to develop an informed digital strategy designed to take optimal advantage of any market opportunity.

The course is structured to develop your ability to:

create actionable and accountable digital strategies

use digital channels to build sustainable and ethical brands

surface critical insights into consumer behaviour and preferences

improve channel selection and optimisation processes

use digital channels to expand into new markets

create and develop disruptive digital business concepts

conduct individual research that identifies and solves complex marketing problems

The course is designed by experienced academic practitioners to help you become a confident digital marketing strategist and planner and improve your career prospects.

Study & career progression

This course is designed to help you become a confident digital marketer. Having a recognised qualification on your CV can improve your chances of finding a digital marketing role or taking the next step on your career progression.

While many roles in digital marketing, such as SEO, PPC, Display, Email and Social, for example, require increasingly specialist knowledge, a digital strategist must be capable of working across all digital channels. As such, the course has the potential to open opportunities in:

* SEO

* PPC

* Mobile

* Email

* Content

* Display

* Social

* Analytics

* ECommerce

* B2C

* B2B

* Web Design UX

* CX

* Brand Activation

* Direct Marketing

* Research and Analysis

* Marketing operations

* Relationships Management

* Communications.

Start Date

EXPECTED SEP-2020. EXPECTED SEP-2020.

Tuition & Fees

Duration & Attendance Qualification Tuition fees Fee type
1 year
Full Time
MSc £8,000 Home Fees
1 year
Full Time
MSc £8,000 European Fees
1 year
Full Time
MSc £13,000 Overseas Fees

Qualifications Required

  • Domestic entry requirements: You should have an honours degree (2:2 or above) from a UK university or equivalent, or a Chartered Institute of Marketing (CIM) Professional Diploma. We may also offer you a place based on relevant experience or training, normally from within the work environment. Your application will be assessed through an interview and written tasks. All applications are considered individually.
  • International entry requirements: You should have an honours degree (2:2 or above) from a UK university or equivalent, or a Chartered Institute of Marketing (CIM) Professional Diploma. We may also offer you a place based on relevant experience or training, normally from within the work environment. Your application will be assessed through an interview and written tasks. All applications are considered individually. Students need to have IELTS 6.5 or above. You need to meet our English language requirement - a minimum of IELTS 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening).