Digital Marketing MSc

Course Introduction

Digital techniques are more important than ever in marketing. And with the growing use of digital comes a growing demand for employees who have the skills to employ these technologies strategically.

Our Digital Marketing MSc will provide you with specialised knowledge and skills through a rigorous academic study of marketing in the digital landscape. You?ll discover how businesses use digital marketing and explore a range of topics such as digital strategy, brand management, social media, neuromarketing and marketing analytics.

Description:

Our MSc in Digital Marketing is designed to equip you with the knowledge & skills to progress to a range of digital careers.

Course purpose:

Digital marketing is no longer an add-on. It?s an integral part of every organisation?s marketing strategy. We want to equip you with the skills to understand the key technologies and put them to use.

Our School?s aim is to help King?s change the world. Graduates from our Digital Marketing MSc will be equipped to help organisations get their message out more effectively than ever.

Start Date

2020-SEP-28. 2020-SEP-28.

Tuition & Fees

Duration & Attendance Qualification Tuition fees Fee type
1 year
Full Time
MSc £14,925 Home Fees
1 year
Full Time
MSc £14,925 European Fees
1 year
Full Time
MSc £29,850 Overseas Fees

Qualifications Required

  • Domestic entry requirements: Undergraduate degree with High 2:1 honours (i.e. overall average of at least 65% across all years of study). Please note that, due to the content of this Master's programme, it is not normally suitable for applicants with an undergraduate degree in Marketing or who have undertaken multiple Marketing modules as part of their undergraduate degree. Some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS or similar software, is strongly recommended. In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme.
  • International entry requirements: Undergraduate degree with High 2:1 honours (i.e. overall average of at least 65% across all years of study). Please note that, due to the content of this Master's programme, it is not normally suitable for applicants with an undergraduate degree in Marketing or who have undertaken multiple Marketing modules as part of their undergraduate degree. Some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS or similar software, is strongly recommended. In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme. Students can demonstrate their English Language Proficiency with the following tests and grades: IELTS (Academic): 7.0 overall with a minimum of 6.5 in each skill; TOEFL iBT: 100 overall with a minimum of 25 in writing and 23 in each of the other skills.
  • IELTS score: 7
  • TOEFL score: 100