King's College London

Course Introduction

Build your understanding of the tactics behind online media use. Study the rules imposed by institutions, government, and society. Discuss how firms can market products and services in a more socially responsible way.

Digital techniques are more important than ever in the marketing industry. And with the growing use of digital comes a growing demand for employees who have the skills to employ these technologies strategically.

With our MSc Digital Marketing, you?ll discover the tactical ways contemporary businesses use digital marketing. Our research-informed teaching will give you cutting-edge insight into new and up-coming developments in the industry.


You?ll develop the knowledge and skills you?ll need for a career in digital marketing. It?s an increasingly complex industry and we?ll make sure you learn to think strategically about important issues.

Your research will provide an in-depth look at digital marketing. We?ll help you link theory with practice, putting the knowledge you?ve gained to use in real situations.

Course purpose

Digital marketing is no longer an add-on. It?s an integral part of every organisation?s marketing strategy. We want to equip you with the skills to understand the key technologies and put them to use.

Our School?s aim is to help King?s change the world. Graduates from our Digital Marketing MSc will be equipped to help organisations get their message out more effectively than ever.

Duration & Attendance Qualification Tuition fees Fee type
1 year
Full Time
MSc £14,250 Home Fees
1 year
Full Time
MSc £14,250 European Fees
1 year
Full Time
MSc £28,500 Overseas Fees

Qualifications required:

  • Domestic entry requirements: Undergraduate degree with High 2:1 honours (i.e. overall average of at least 65% across all years of study). Some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS or similar software, is strongly recommended. In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme.
  • International entry requirements: Students can demonstrate their English Language Proficiency with the following tests and grades: IELTS (Academic): 7.0 overall with a minimum of 6.5 in each skill; TOEFL iBT: 100 overall with a minimum of 25 in writing and 23 in each of the other skills; Cambridge Advanced Certificate (CAE): 185 overall, minimum 176 in all skills; Cambridge Certificate of Proficiency in English (CPE): 185 overall, minimum 176 in all skills; Pearson Test of English (Academic): 69 overall with a minimum of 62 in each skill. The tests listed above are valid if they have been taken within the past two years.
  • IELTS score: 7
  • TOEFL score: 100