Royal Holloway, University of London

Course Introduction

Digital Innovation and Analytics is an exciting new course at Royal Holloway. It is aimed at recent graduates, from any discipline, seeking to boost their employability in a digital economy, as well as professionals wanting to update their workplace knowledge and skills. The course focuses on the knowledge and skills required to manage digital technologies in the development and delivery of business innovations. It will equip you with an in-depth understanding of how to integrate digital technologies such as mobile computing, social media, and data analytics tools to innovate business practices.

A key feature of the programme is the development of practical knowledge through industry connections and business case studies whilst providing a strong theoretical base on business management in the digital era. On graduating you will have the ability to analyse business innovation opportunities and challenges and make well-informed tactical and strategic decisions. You will be confident in proposing and evaluating solutions to business problems by using data analytics skills, and be able to effectively communicate complex business information to both professional and non-specialist audiences.

On graduating with a Masters degree in Digital Innovation and Analytics from Royal Holloway you will possess sought-after knowledge and skills for digital innovation and business consultancy. You will be highly employable and be equipped to work as a business analyst, consultant, or innovation manager in a variety of industries. We will help you to recognise and identify your strengths, skills and abilities so that you can make strong applications for your chosen career, or for further study.

Duration & Attendance Qualification Tuition fees Fee type
1 year
Full Time
MSc £11,300 Home Fees
1 year
Full Time
MSc £11,300 European Fees
1 year
Full Time
MSc £18,500 Overseas Fees

Qualifications required:

  • Domestic entry requirements: Students need to have 2:2 UK Honour degrees. Applicants with significant business experience will also be considered. Those who have studied disciplines other than management or business should take the Foundations of Modern Management module during Induction Week to obtain the background knowledge required for this course. A successful applicant will usually have the following qualities: combine an enthusiasm for digital technologies and a passion for innovation, with an aspiration to work in challenging business environments; adapt to different cultural and working environments; demonstrate confidence, dedication, and actively engage in teamwork and other learning activities both in and outside the classroom.
  • International entry requirements: Students will require: IELTS: 6.5 overall. No subscore lower than 6.0; Pearson Test of English: 61 overall (Writing 61). No other subscore lower than 54; Trinity College London Integrated Skills in English (ISE): ISE III; Cambridge English: Advanced (CAE) grade C.