Istituto Marangoni London

Course Introduction

Participants learn the technical and theoretical aspects of a buying campaign analysing different retail formats and key macro trends leading towards a research-based dissertation. By studying the organisation of the buying team and undertaking a fashion industry placement, they fully understand the role and responsibility of buyers and merchandisers in the global market. Key buying processes include stock mix and import-export techniques as well as pricing strategies and the ability to forecast the profitability of a fashion product. Participants analyse the buying calendar and correctly plan the purchase of a seasonal collection using a balanced combination of products and brands responding to current trends and influences in a multi-disciplinary approach.

By understanding how the consumer perceives a collection they are able to put together an appealing, desirable and winning fashion collection. The relationship of visual merchandising and sales, negotiation techniques, and soft skills in communication, decision making, time management, leadership, and team working enable participants to successfully perform on real commercial projects developing effective buying strategies for a benchmark company. Participants apply the experience acquired on industry projects taught by qualified industry professionals, working to real company briefs, to prepare their own professional buying strategy for business, as well as potential industry start-ups.

At postgraduate level participants will have previous undergraduate level studies in economics, marketing, fashion design with marketing or similar, or proven work experience completing the course with highly specialised skills in fashion buying. Providing current and future business models, encapsulating innovation, new media and technology in the global buying process, this 15 month course (including placement) covers contemporary issues in product selection and purchasing methods. Buyers need to be business-minded with strong analytical skills and the ability to negotiate and work alongside many departments including marketing and sales, ensuring new collections and items are commercially viable either in store, or via online retailing and e-commerce platforms. Students wil also achieve PGCert and PGDip awards.

Start Date:

2019-OCT-01, 2020-FEB-03.

Duration & Attendance Qualification Tuition fees Fee type
2 years
Full Time
MA - Master of Arts £19,600 Home Fees
2 years
Full Time
MA - Master of Arts £19,600 European Fees
2 years
Full Time
MA - Master of Arts £21,300 Overseas Fees

Qualifications required:

  • Domestic entry requirements: Students need to have an Bachelor?s Degree or equivalent study related to the Programme of choice.
  • International entry requirements: Students need to have an Bachelor?s Degree or equivalent study related to the Programme of choice. Students who are Non-English/Italian native speakers: Certificate of language skills, level B2 of CEFR.