Goldsmiths, University of London

Course Introduction

This unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding - in business, but also in politics, government, sport and culture - has changed the societies we live in. This MA is not a conventional branding or marketing degree ? it offers a unique, theory-based approach to the study of brands, reflected in topics taught on our core modules such as gender, colonial history and branding, social media and open source cultures, and geodemographics and new forms of social classification. You?ll gain a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. You'll also ask what happens when the state uses branding techniques to communicate with its citizens. You?ll also gain in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations. You?ll improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will be able to analyse contemporary communications, make judgments about their significance, and be able to thoughtfully contribute to contemporary communications. The programme helps students to develop a high-level understanding of contemporary branding and communications techniques and their social, economic and political contexts. You will be encouraged to develop your critical reasoning skills and your understanding of contemporary cultural and media theory, but also to develop greater visual literacy and a capacity for creative thinking. Assessments are designed to ensure that you are able to apply these skills in practical ways. The programme equips you with the skills necessary to pursue a wide range of careers related to branding and communication in the media and other industries. Students are encouraged to seek work experience and work placements during the programme as time allows. The MA also allows you to pursue further academic research in one or more of the areas covered on the programme.

Start Date:

2019-OCT-01. 2019-OCT-01.

Duration & Attendance Qualification Tuition fees Fee type
1 year
Full Time
MA - Master of Arts £7,750 Home Fees
1 year
Full Time
MA - Master of Arts £7,750 European Fees
1 year
Full Time
MA - Master of Arts £16,570 Overseas Fees
2 years
Part Time
MA - Master of Arts £3,875 Home Fees
2 years
Part Time
MA - Master of Arts £3,875 European Fees
2 years
Part Time
MA - Master of Arts £8,285 Overseas Fees

Qualifications required:

  • Domestic entry requirements: Students should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. Students might also be considered for some programmes if they aren?t a graduate or their degree is in an unrelated field, but have relevant experience and can show that they have the ability to work at postgraduate level.
  • International entry requirements: Students need to have an IELTS score of 6.5 with a 6.5 in writing and no element lower than 6.0.