Middlesex University

Course Introduction

Middlesex is innovating again to offer a new degree in Advertising, PR and Branding that directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners to provide you with the skills you need to succeed. It responds to the new ways people consume, create and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.

**Why study BA Advertising, Public Relations and Branding at Middlesex University?**

If you are passionate about working in the media, this degree ensures you gain the skills needed to work in a promotional or communications capacity not only in the creative industries but across the business, charity and public sectors.

At Middlesex it’s not just about the how, it’s also about the why. Learn the practical skills to plan and implement campaigns across different media while developing your critical understanding of the important (sometimes controversial) roles advertising, PR and branding play in our culture and politics.

At the heart of the degree is a focus on branding and digital media and you can expect to be taught by award-winning academics as well as professionals with extensive industry experience. Our team have recently produced ground-breaking research on collaborative production in the creative industries, analysed consumer engagement for Google, Louis Vuitton and UBER, as well as providing place branding consultancy and PR advice to a range of external clients. You will work in cutting-edge digital workshops and TV studios to produce adverts and promotional content across all media. You'll emerge with a portfolio of work and the resources and skills necessary to develop your own online brand, enhancing your employability. What’s more, the research, planning and communications skills you’ll be developing are of high value not only for a career in the media but across a wide spectrum of professional, public and private sectors.

London is a global centre for advertising and PR. We take advantage of our location to connect you to the heart of the industry. We offer a programme of visits to industry-related events, and host networking opportunities in partnership with www.futurerising.com. Through these links, previous students have succeeded in securing internships with companies such as Warner Media, leading digital agency Infectious Media and global ad giant TBWA. You will be learning through live briefs to find real world solutions as well as gathering insight from current industry leaders during our regular industry networking events. We also champion work placements and give you the opportunity to build a professional network before graduating and kick-starting your career.

Graduates from BA Advertising, PR and Branding will be primed to take on exciting roles across the creative industries and beyond. You will think critically about the media, analyse problems and devise solutions, creating and managing a variety of projects and producing your own creative work.

**Course highlights**

This is the only degree in the UK that brings together advertising, public relations and branding

There is a dedicated work placement opportunity in Year two, which provides a launchpad for building your professional network

Graduate with the skills, portfolio of work and industry connections that employers demand

100 % assessed by coursework

You’ll benefit from a rich guest speaker programme of industry leaders and former students who now work in the industry, which last year included Futerra PR, Ogilvy PR, AMV BBDO, Celtra, Human After All, Thirty Three, Affiliate Window, Energy House Digital, Digitas LBI, TBWA, OMD, Warner Music and Landor

As a student of this course you'll receive a free electronic textbook for every module.

Course Modules

Foundation Year

Exploring Media (30 credits) - Compulsory

Digital Production Intensive (30 credits) - Compulsory

Media Stories (30 credits) - Compulsory

Media Portfolio Project (30 credits) - Compulsory

Year 1

Brands, Media and Society (30 credits) - Compulsory

Creative Advertising (30 credits) - Compulsory

Public Relations Practice (30 credits) - Compulsory

Content Design (30 credits) - Compulsory

Year 2

Understanding Consumer Culture (30 credits) - Compulsory

Brand Management (30 credits) - Compulsory

Campaign Planning (30 credits) - Compulsory

Creative Industries Work Placement (30 credits) - Optional

Promotional Cultures (30 credits) - Optional

Promotional Video Production (30 credits) - Optional

Year 3

Independent Project (30 credits) - Compulsory

Digital Advertising (30 credits) - Compulsory

Social Media and Public Relations (30 credits) - Compulsory

Campaigns and Social Impact (30 credits) - Optional

Entrepreneurship (30 credits) - Optional

Place Branding and International Diplomacy (30 credits) - Optional

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £11,000 Overseas Fees

Qualifications required:

  • IELTS (Academic)6.0With a minimum of 5.5 in each componentTOEFL (iBT)72.0With at least 17 in listening & writing, 20 in speaking and 18 in readingPTE Academic51.0With at least 51 in all components