Coventry University London Campus

Course Introduction

This is a Bachelor of Science course, reflecting its highly practical, evidence-based approach to preparing for a career managing marketing strategy in a globalised context.

This exciting and contemporary course is focused on data and analytics, offering a set of career-ready practical skills which are very much in demand from employers around the world. You’ll become confident at gathering, interpreting and presenting data to support strategic planning and decision-making, using research, statistics and modelling to help you.

Studying here in the heart of the City of London, you’ll cover essential marketing theory before quickly moving on to its application in the global marketplace. You’ll be closely connected to business, with opportunities to do a year’s work placement and/or a term’s internship and to enjoy field trips, guest lectures, and live projects with clients.

At our central London campus, you’ll be surrounded by some of the world’s most famous businesses and creative agencies – and we offer plenty of opportunities for mixing with them. This is the ideal place to start preparing for a successful career in global marketing.

The course title tells you the key things you need to know. Firstly, every aspect of your study will be set in an international and multi-cultural context. Secondly, you’ll learn to apply a set of very practical skills which are highly valued by employers. Thirdly, you’ll become well-versed in the theory and practice of contemporary marketing, and how marketing informs, and is informed by, other business functions.

You’ll cover essential aspects of modern marketing, including the value of information, performance measurement, and customer and competitor insights. You’ll explore the ways in which creativity and innovation help to shape marketing – whether in developing new products and services or new ways to communicate with highly targeted and even niche audiences.

This full-time course can be completed in three years, or in four years if you choose to do a work placement.

**Year One**

The first year of your course will lay the foundations for business in general, including the fundamentals for any organisation: how to manage finances, information and people. You’ll get to grips with both the theory and practice of marketing, and examine the effects of internationalisation – those crucial issues which affect us all around the globe. You’ll also begin to drill into the huge significance of the digital world.

**Year Two**

This year, you’ll specialise in marketing, always within a practical and globalised context – particularly the crucial relationship with the consumer and what this means for brands. You’ll learn to communicate with audiences in a way which is welcomed, engaging and legal, both online and offline. You’ll see how businesses use the internet and logistics to make possible what would have been unthinkable only a decade ago.

**Optional Placement Year**

This optional placement year offers an opportunity to spend a year in the workplace, applying what you’ve already learned and developing a wide range of new skills. This can be hugely beneficial for your personal and professional development, for networking, and for adding employer-appeal to your CV. Our Employability team will help you to find a placement with a UK employer, or you’re free to arrange your own placement anywhere in the world.

**Final Year**

Your final year will begin with either a review of your placement year or, if you didn’t do one, a live project for a real client. You’ll move on to look at some of the more strategic and detailed aspects of marketing, honing your ability to make a difference through evidence-based, engaging and innovative marketing planning and delivery. You’ll complete the year with your choice of dissertation, software-based simulation or internship.

Course Modules

For details about individual modules please visit the course page on our website.

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Science (with Honours) - BSc (Hons) £9,250 Home Fees
3 years
Full Time
Bachelor of Science (with Honours) - BSc (Hons) £9,250 European Fees