Digital media and the internet are having a big impact on the way brands and consumers interact. As these technologies continue to develop, even greater opportunities will arise for those who are able to combine traditional branding and marketing insights with a true understanding of digital media, capturing these benefits and articulating them at both an academic and vocational level.
On the course you’ll research, design and prototype innovative digital products, services and experiences that help brands engage with consumers. You’ll also learn how to create new digital products and brand them as a start'up business. The course also offers you the opportunity to understand and use digital design and technologies for branding, developing the knowledge and practical experience of both digital design and branding concepts.
Brunel was one of the first universities in the UK to start offering digital design courses. We have been running these courses for more than 12 years and you’ll benefit from our highly successful experience of teaching digital design and branding at undergraduate and postgraduate levels.
You’ll be taught through lectures, seminars, lab sessions, talks and workshops. We also arrange guest lectures from industry experts. The modules are assessed by examinations and assignments, and you’ll also conduct a major project.
The course fully prepares students to work in digital design agencies and in clientside branding and marketing departments and to provide digital branding solutions in modern, effective and innovative ways. Our graduates take on roles as visual/graphic designer, UX designer, web designer, creative director and brand manager.
Modules include: digital branding strategy; brand experience design; digital design; digital media technologies; multimedia research directions; major project.
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- A UK 1st or 2nd Class Honours degree or equivalent internationally recognised qualification in design; computer engineering, IT; other related disciplines with evidence of design experience (minimum 3 years) will be considered on an individual basis; applicants whose 1st language is not English require: IELTS 6 (with a minimum of 5.5 in all areas); TOEFL paper-based test 550 (with a minimum of 4 in the test of written English); TOEFL internet-based test 79 (with a minimum of 18 in reading, 17 in listening, 20 in speaking and 17 in writing); Pearson 51 (with a minimum of 51 in all areas); or BruneELT 60 per cent (with a minimum of 55 per cent in all areas).