University of Greenwich

Course Introduction

Learn career-focused marketing skills plus either Mandarin, Spanish, French or Italian with an advertising and digital marketing degree that offers exemptions from CIM and IDM marketing exams.

Our degree in advertising and digital marketing communications combines French, Italian, Mandarin or Spanish study with the skills and knowledge you'll need for your advertising and digital marketing career. The language element of this course starts with a module suited to your current level of knowledge.

Modules include customer insight, brand management and social media, which focus on real knowledge and practical experience. You'll also have an opportunity to take part in the Erasmus+ student exchange programme. Popular career options for our advertising graduates include advertising and PR, sales promotion, marketing, and media and digital communications.

Course Modules

Year 1

Students are required to study the following compulsory modules.

•Principles and Practice of Marketing (30 credits)

•Introduction to Advertising (15 credits)

•Financial Aspects of Marketing and PR (15 credits)

•Personal Professional Development - PPD1 (15 credits)

•Brand Management (15 credits)

Students are required to choose 30 credits from this list of options.

•Mandarin 1 (30 credits)

•Mandarin 2 (30 credits)

•Mandarin 3 (30 credits)

•European Languages (French 1) (30 credits)

•European Languages (French 2) (30 credits)

•European Languages (French 3) (30 credits)

•European Languages (Italian 1) (30 credits)

•European Languages (Italian 2) (30 credits)

•European Languages (Italian 3) (30 credits)

•European Languages (Spanish 1) (30 credits)

•European Languages (Spanish 2) (30 credits)

•European Languages (Spanish 3) (30 credits)

Year 2

Students are required to study the following compulsory modules.

•Research Methods (MET) (15 credits)

•Customer Insight and Research (30 credits)

•Personal & Professional Development 2 (PPD2) (15 credits)

•Media Planning and Buying (15 credits)

•Integrated Marketing Communications Management (15 credits)

Students are required to choose 30 credits from this list of options.

•Mandarin 2 (30 credits)

•Mandarin 3 (30 credits)

•Mandarin 4 (30 credits)

•European Languages (French 2) (30 credits)

•European Languages (French 3) (30 credits)

•European Languages (French 4) (30 credits)

•European Languages (Italian 2) (30 credits)

•European Languages (Italian 3) (30 credits)

•European Languages (Spanish 2) (30 credits)

•European Languages (Spanish 3) (30 credits)

•European Languages (Spanish 4) (30 credits)

Year 3

Students are required to study the following compulsory modules.

•Research Project (30 credits)

•Direct and Digital Marketing Strategy (30 credits)

•Social Media and Analytics (15 credits)

•Critical Approaches to Advertising (15 credits)

Students are required to choose 30 credits from this list of options.

•Mandarin 3 (30 credits)

•Mandarin 4 (30 credits)

•European Languages (French 3) (30 credits)

•European Languages (French 4) (30 credits)

•European Languages (Italian 3) (30 credits)

•Language Research Project (French, Italian, Spanish) (30 credits)

•European Languages (Spanish 3) (30 credits)

•European Languages (Spanish 4) (30 credits)

Start Date:

09/2020

Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees
4 years
Sandwich
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
4 years
Sandwich
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees