King's College London

Course Introduction

Build your understanding of the tactics behind online media use. Study the rules imposed by institutions, government, and society. Discuss how firms can market products and services in a more socially responsible way.

Digital techniques are more important than ever in the marketing industry. And with the growing use of digital comes a growing demand for employees who have the skills to employ these technologies strategically.

Course Modules

Core modules: Digital marketing strategy; digital marketing communications; digital consumer behaviour; marketing analytics; research in marketing; research project (dissertation). Optional modules may include: Social media and marketing; neuromarketing; online retailing; international e'service marketing; sustainability and ethics; B2B marketing; brand management.

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
1 year
Full Time
Master of Science - MSc (PG)

Qualifications required:

  • Undergraduate degree with 1st Class or high 2.1 Honours (i.e. overall average of at least 65% across all years of study) or an equivalent overseas qualification in any subject.