Build your understanding of the tactics behind online media use. Study the rules imposed by institutions, government, and society. Discuss how firms can market products and services in a more socially responsible way.
Digital techniques are more important than ever in the marketing industry. And with the growing use of digital comes a growing demand for employees who have the skills to employ these technologies strategically.
Core modules: Digital marketing strategy; digital marketing communications; digital consumer behaviour; marketing analytics; research in marketing; research project (dissertation). Optional modules may include: Social media and marketing; neuromarketing; online retailing; international e'service marketing; sustainability and ethics; B2B marketing; brand management.
|Duration & Attendance||Qualification||Tuition fees||Fee type|
|Master of Science - MSc (PG)|
- Undergraduate degree with 1st Class or high 2.1 Honours (i.e. overall average of at least 65% across all years of study) or an equivalent overseas qualification in any subject.