London Metropolitan University

Course Introduction

**Why study this course?**

The global beauty industry is growing fast, with the current value estimated at more than £300 billion. Shoppers are spending more than ever on these products, and as such retailers are investing in ways to make sure their products are chosen. This also means that shoppers want be sure they’re buying the best products, and are seeking out articles and product information before committing to a purchase. This unique course will equip you with both the marketing and the journalism skills needed to meet the needs of retailers and consumers. For the latest news from journalism staff, students and alumni, check out the official Tumbr page.

**More about this course**

You’ll gain insight into the global beauty industry and will follow the story of products from concept to retail. You'll learn about beauty through the ages and the psychology of industry as well as studying broader fashion-focused modules. This will give you an understanding of how products are created and the influence they have on businesses and people around the world.

At the same time you’ll develop key journalistic skills such as research, writing, broadcasting, communication and multimedia. You’ll study the historical and theoretical backgrounds of journalism and will gain a grounding in media law.

Taught by practising journalists and skilled marketing professionals, the course includes news days where you will work under the same pressures as media professionals and a wealth of work placement opportunities. These give you valuable professional experience as well as helping you to network within the industry.

You'll leave the course with the relevant knowledge and skills for a successful career within the beauty industry, whether you choose to pursue marketing, beauty journalism or even set up your own business.

Course Modules

Example Year 1 modules include:

Fashion History and Concepts (core, 30 credits)

Journalism: History and Ideas (core, 30 credits)

Practical Journalism (core, 30 credits)

Principles and Practice in Marketing (core, 30 credits)

Year 2 modules include:

Fashion Branding and Journalism (core, 30 credits)

Journalism Work Placement (core, 15 credits)

Media Law and Ethics; Public Administration (core, 30 credits)

Newsroom Production (core, 30 credits)

Social Media Strategies (option, 15 credits) and

Styling and Journalism (option, 15 credits)

Year 3 modules include:

Broadcast Journalism (core, 30 credits)

Creating Packages (core, 30 credits)

Journalism Project (alternative core, 30 credits)

The Fashion Project (alternative core, 30 credits)

Fashion Writing and Reporting (option, 15 credits)

Global Fashion Strategy (option, 15 credits)

Psychology in the Beauty Industry (option, 15 credits) and

Science, Technology, Environment and Health Journalism (option, 15 credits)

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £12,700 Overseas Fees
4 years
Part Time Day
Bachelor of Arts (with Honours) - BA (Hons) £2,310 European Fees
4 years
Part Time Day
Bachelor of Arts (with Honours) - BA (Hons) £2,310 Home Fees
4 years
Part Time Day
Bachelor of Arts (with Honours) - BA (Hons) £3,175 Overseas Fees