The MSc in Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision'making and behaviour.
You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.
The programme aims to enhance your employability by fostering the development of the real'life and job'relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands'on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.
You will develop the skills necessary to conduct independent research and to understand:
' the psychological impact of various types of media
' the psychological processes underlying consumer behaviour
' the psychology of consumer preferences
' psychological theories of attitude change, persuasion, and influence
' the psychology of branding
' behavioural economics (including the psychology of pricing)
The Institute of Management Studies at Goldsmiths benefits from staff who conduct high impact, applied research and who have excellent links with industry. For example, recent speakers in our Innovation Case Studies series have included fashion designer Sir Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.
The MSc Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.
Core modules: Consumer behaviour; psychology of marketing and advertising; marketing strategy; research design and applied statistics; creating customer experience; research project. Option modules: Assessment and selection; organisational behaviour and health; training and development; training, coaching and counselling; leadership development and talent management; innovation theory; design thinking.
Please note that due to staff research commitments not all of these modules may be available every year.
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- You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject or equivalent. Appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis. This may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department.
- If English isn’t your first language, you’ll need to meet our English language requirements of IELTS 6.5 with a 6.5 in writing and no element lower than 6.0.