Middlesex University

Course Introduction

Our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.

**Why study BA Business Management (Marketing) (Top'up) at Middlesex University?**

Our one'year course is the ideal choice for students who wish to develop marketing expertise within a range of businesses and companies, and learn to communicate and 'sell' their ideas to commercial audiences. Supported by expert tutors who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence.

Our one'year Business Management (Marketing) top'up course is for students who already hold a business foundation or HND qualification, and are based in either the UK or overseas, and prepares you to enter a diverse range of businesses, governmental and third sector organisations.

**Course highlights**

Our Enterprise Development Hub can support you to start your own business, and develop essential entrepreneurial skills for a successful business career

You will have access to cutting'edge business resources including the Chartered Management Institute's Management Direct Resource Hub

You can become a student member of the Chartered Management Institute and a full member upon graduation.

As a student of this course you'll receive a free electronic textbook for every module.

Course Modules

Global and Cross Cultural Marketing (15 credits) ' Compulsory

Services Marketing Management (15 credits) ' Compulsory

Strategic Management (30 credits) ' Compulsory

Marketing Strategy and Implementation (15 credits) ' Compulsory

Social Media and Viral Marketing (15 credits) ' Optional

Marketing Consultancy Project (15 credits) ' Optional

Fashion Marketing (15 credits) ' Optional

New Venture Creation (15 credits) – Optional

Public Relations and Corporate Reputation Management (15 credits) ' Optional

Research Project (30 credits) – Optional

Marketing Internship (30 credits) ' Optional

Professional Communication (15 credits) – Optional

Start Date:

10/2019

Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £11,500 Overseas Fees