Middlesex University
Course Introduction
Our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.
**Why study BA Business Management (Marketing) (Top'up) at Middlesex University?**
Our one'year course is the ideal choice for students who wish to develop marketing expertise within a range of businesses and companies, and learn to communicate and 'sell' their ideas to commercial audiences. Supported by expert tutors who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence.
Our one'year Business Management (Marketing) top'up course is for students who already hold a business foundation or HND qualification, and are based in either the UK or overseas, and prepares you to enter a diverse range of businesses, governmental and third sector organisations.
**Course highlights**
Our Enterprise Development Hub can support you to start your own business, and develop essential entrepreneurial skills for a successful business career
You will have access to cutting'edge business resources including the Chartered Management Institute's Management Direct Resource Hub
You can become a student member of the Chartered Management Institute and a full member upon graduation.
As a student of this course you'll receive a free electronic textbook for every module.
Course Modules
Global and Cross Cultural Marketing (15 credits) ' Compulsory
Services Marketing Management (15 credits) ' Compulsory
Strategic Management (30 credits) ' Compulsory
Marketing Strategy and Implementation (15 credits) ' Compulsory
Social Media and Viral Marketing (15 credits) ' Optional
Marketing Consultancy Project (15 credits) ' Optional
Fashion Marketing (15 credits) ' Optional
New Venture Creation (15 credits) – Optional
Public Relations and Corporate Reputation Management (15 credits) ' Optional
Research Project (30 credits) – Optional
Marketing Internship (30 credits) ' Optional
Professional Communication (15 credits) – Optional
Start Date:
10/2019
| Duration & Attendance | Qualification | Tuition fees | Fee type |
|---|---|---|---|
|
3 years Full Time |
Bachelor of Arts (with Honours) - BA (Hons) | £9,250 | Home Fees |
|
3 years Full Time |
Bachelor of Arts (with Honours) - BA (Hons) | £11,500 | Overseas Fees |