University of Westminster

Course Introduction

This course has been developed to respond to the needs of businesses in the new changing landscape of the fashion industry. Our commercial network is increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touch points. This course content is designed to bridge the space between creative vision and the commercial bottom line.

As a Fashion Marketing and Promotion student at the University of Westminster you will be part of a community of designers, fashion management students, academics and practitioners with an excellent reputation in the fashion industry.

Modules include:

Digital Skills

Fashion Trends and Consumer Culture

Fashion Promotion

Fashion Marketing

Visual Merchandising in the Digital and Physical Space

Course Modules

Teaching and learning is interactive, covering academic, creative practice and industry'applied elements. Year 1 (Credit Level 4) The first'year modules are designed to provide a fundamental understanding and application of promotional and marketing tools. Modules include: Digital Skills, Fashion Marketing, Fashion Promotion, Fashion Trends and Consumer Culture, Visual Merchandising in the Digital and Physical Space. Year 2 (Credit Level 5) The second year develops the practical application of your marketing and promotion skills and includes live project work with fashion brands. In addition you will have the opportunity to combine your studies with a period of work placement or internship. Modules include: Buying and Merchandising, Digital and Video Skills, Fashion and New Media Management, Fashion Brand Management, Fashion Styling – Physical and Digital. The final year is designed to develop your creative portfolio and strategic management skills.

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £12,750 Overseas Fees