City, University of London

Course Introduction

The Business Management, Digital Innovation and Entrepreneurship BSc (Hons) pathway explores technological and innovation trends and their impact on organisations.

This degree is the right one for you if you want to gain a broad understanding of business with a strong emphasis on managing innovation. You will explore the processes in creating digital startups from inception to launch and learn about technological and innovation trends and their impact on the operations of organisations. You will study the exceptional challenges associated with innovations that can trigger massive changes in what is possible within a business.

You will combine a general understanding of business management with specialised in-depth knowledge of the challenges associated with high-tech and entrepreneurial businesses. You will gain a sound knowledge of the business models adopted by such organisations, of the economics surrounding the technology sector and of the different techniques and approaches which can contribute to the success of startup businesses.

The Business Management, Digital Innovation and Entrepreneurship pathway will prepare you for working for a large organisation, identifying and reacting to threats of technology-based disruptive innovation, but will also be in a position to launch a digital startup.

There are five Business Mangement degree pathways taught at Cass Business School: BSc Business Management, BSc Business with Finance, BSc Business with Marketing, BSc Business Management, Digital Innovation and Entrepreneurship and BSc International Business. At any time during the first-one-and-a-half years of the degree, students can switch to a different pathway, subject to the availability of places. Some restictions may apply if the student is spending part of the second year on a study abroad scheme.

Course Modules

Core modules, common to all the business management degrees, provide a solid grounding in the principles and practice of all fundamental aspects of business management. These include: Introduction to Management; Fundamentals of Marketing; Technology and Innovation Management; Introduction to Finance; Introduction to Entrepreneurship; Human Resources Management; Business in Society.

You will supplement the introductory knowledge of business management with detailed exploration of the workings of digital business. You will also, as a specialist subject, look at the process of new venture creation and consider how digital ventures can be proposed, funded and developed.

You also have the option to choose from a wide range of elective modules covering business management as a whole in years two and three to strengthen your knowledge and skills and to introduce you to the most recent trends and issues in their theory and practice. Third year electives cover a range of topics and are not restricted to the specialist areas represented by the individual degree pathways.

In year three, you are expected to include a digital or entrepreneurial element in your final-year project. This offers considerable scope to pursue areas of interest and to explore the potential for new types of business. Because this is an evolving field, you will have opportunities to develop your own concepts which extend the issues discussed within the course.

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Science (with Honours) - BSc (Hons) Other Fees