Our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.
**Why study BA Business Management (Marketing) at Middlesex University?**
Our degree is the ideal choice for students who wish to develop marketing expertise within a range of businesses and companies, and learn to communicate and 'sell' their ideas to commercial audiences. Supported by expert tutors who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence.
The career options are broad with our Business Management (Marketing) pathway. You will be well placed to enter a diverse range of businesses, governmental and third sector organisations and can choose from a range of exciting work placements to support your career success.
Work placements are an invaluable opportunity to gain employability skills so we have introduced two options by which you can integrate into your time at Middlesex. Those who wish to do a placement can take either a 36 week sandwich placement in Year 3 as part of a 4 year degree or two 18 week summer placements allowing you to complete your degree within 3 years.
We also offer a one year study abroad option in your second year by joining the EU Erasmus programme, linked to a partner university in Europe and the USA. It can include a contribution towards your tuition fees
You will have access to cutting'edge business resources including the Chartered Management Institute's Management Direct Resource Hub
You can become a student member of the Chartered Management Institute and a full member upon graduation
Year 1: Financial Concepts of Business (30 credits) ' Compulsory Marketing Theory and Practice (30 credits) ' Compulsory Quantitative Methods for Business (30 credits) ' Compulsory Management Concepts (15 credits) ' Compulsory People Management (15 credits) ' Compulsory Year 2: Operations Management (30 credits) ' Compulsory Business Environment (15 credits) ' Compulsory Management Information Systems (15 Credits) ' Compulsory Principles of Innovation and Entrepreneurship (15 credits) ' Compulsory Organisational Behaviour (15 credits) ' Compulsory Marketing Research and Insights (30 credits) ' Optional Digital Marketing (30 credits) ' Optional Year 3: Services Marketing Management (15 credits) ' Compulsory Global and Cross Cultural Marketing (15 credits) ' Compulsory Marketing Strategy and Implementation (15 credits) ' Compulsory Research Project (30 credits) ' Optional Marketing Internship (30 credits) ' Optional New Venture Creation (15 credits) – Optional Social Media and Viral Marketing (15 credits) ' Optional Public Relations and Corporate Reputation (15 credits) ' Optional Marketing Consultancy Project (15 credits) ' Optional Fashion Marketing (15 credits) ' Optional Professional Communication (15 credits) ' Optional Modules for direct entry onto year 2 or 3 differ from those listed above. For details please visit the course page on Middlesex University’s website.
|Duration & Attendance||Qualification||Tuition fees||Fee type|
|Bachelor of Arts (with Honours) - BA (Hons)||£9,250||Home Fees|
|Bachelor of Arts (with Honours) - BA (Hons)||£11,500||Overseas Fees|