London Metropolitan University

Course Introduction

**Why study this course?**

On this degree course, you’ll develop the practical and theoretical grounding you need and the management skills and contacts you need to fast'track your career. Delivered minutes from fashion'focused east London, you’ll study all aspects of fashion marketing and management – from buying and merchandising to product innovation and e'commerce.

In the most recent (2015'16) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.

**More about this course**

Taught in the creative heart of London, you’ll gain the practical, academic and business management skills you need for a successful career in fashion marketing. During the degree, you’ll study the key disciplines that underpin the global fashion industry, including retailing, management, marketing, e'commerce, buying, merchandising and product innovation. You’ll also be encouraged to explore your creativity and develop your own particular talents in relevant areas such as e'tailing, fashion business start'up, international retail strategy, customer relationship management and foreign languages.

Delivered by a committed team of fashion experts and business professionals who’ll share their years of knowledge and contacts within the industry, you’ll gain an understanding of the key principles of fashion marketing and business management. From the study of core modules including fashion concepts and systems, and the fundamentals of management, you’ll go on to develop your knowledge of more specific aspects of the field such as fashion branding and communications and global issues in fashion marketing. You’ll also take part in a hands'on fashion project in your specific area of interest, helping you develop specialist knowledge while putting the skills you’ve gained into practice.

While you study, you’ll be immersed in the heritage, culture, entrepreneurship and creativity that makes London the most original of the world’s fashion cities. You’ll also have the opportunity to study a business course abroad thanks to our partnership with a number of international universities, as well as develop your hands'on experience through a business work placement in the UK.

Course Modules

Year 1 modules include:

Fashion Concepts and Systems (core, 30 credits)

Fundamentals of Management (core, 30 credits)

Principles and Practice in Marketing (core, 30 credits)

The Corporate Environment (core, 30 credits)

Year 2 modules include:

Fashion Branding and Communications (core, 30 credits)

Fashion Buying and Merchandising (core, 30 credits)

Leading Innovation and Entrepreneurship (core, 30 credits)

Consumer Protection Law (option, 15 credits)

Creating a Winning Business 1 (option, 15 credits)

Learning through Work (option, 15 credits)

Online Fashion Retailing (option, 15 credits)

People Management and Performance in Contemporary Organisations (option, 15 credits)

Year 3 modules include:

Global Issues in Fashion Marketing (core, 30 credits)

Strategy: Choices and Change (core, 30 credits)

Management Investigation and Dissertation (alternative core, 30 credits)

Marketing and Communications Project (alternative core, 30 credits)

Approaches to Diversity Management (option, 15 credits)

Creating a Winning Business 2 (option, 15 credits)

Delivering Customer Value (option, 15 credits)

Learning through Work 2 (option, 15 credits)

Managing Corporate Reputation (option, 15 credits)

Organising and Managing Across Cultures (option, 15 credits)

Professional Experience Year Placement (option, 30 credits), and Services Marketing (option, 15 credits)

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
4 years
Part Time
Bachelor of Arts (with Honours) - BA (Hons) £2,310 Home Fees