BA (Hons) Advertising and Brand Design investigates how contemporary advertising and branding are being transformed by digital technologies. We develop brand communication, social media content, marketing strategy and interactive experience, alongside more traditional advertising campaigns.
Our students utilise emerging communication platforms to tell visual stories that bring products and services to life in new and exciting ways. They learn how to understand a creative problem, and develop engaging solutions via experiences that evolve across multiple platforms and interactions. They create brand communication, identity systems, social media content, marketing strategy and interactive experience through outcomes that might include apps, digital film, augmented and virtual reality, online media, software platforms and mobile games alongside more traditional communication formats. Their ability to frame zeitgeist and initiate culture ensures that their skills are in high demand by the UK’s world leading creative businesses.
Graduates from this course are ideally positioned to take their place within rapidly expanding areas of the creative industries. They work as creative directors, copywriters, digital designers, strategists, brand communicators, creative technologists and social media content creators.
Empower: The first year of the course is focused on the development of core skills and will help you understand key concepts & ideas related to Advertising & Branding.
You will examine the historical context of the discipline, explore creative principles through an investigation of industry standard design processes and end the year with the creation of a full strategic campaign.
FHEQ Level 4
ABD18102 Process & Principles
ABD18103 Historical Contexts
ABD18104 Advertising and Branding in the Digital Context
ABD18105 Campaign & Strategy Design
C18101 Themes in Contemporary Culture
Explore: In your second year, you will examine and challenge the conventions of your discipline and collaborate with other students in the department of Design Practice.
You will choose from a selection of units designed to promote cross-disciplinary practice and examine emerging practice within our discipline such as Social Media content creation, audience participation and interaction & experience design.
At the end of the year you will take part in a series of live projects with major clients such as WWE, Barclays, Shelter, MBNA Thames Clippers and Generator Hostels.
FHEQ Level 5
C18201 Big Ideas and Philosophies
ABD18202 Content Creation for Social Media
ABD18203 Interaction & Participation
ABD18204 Live Projects
EABD181 Writing for the Creative Industries
EABD182 Creative Enterprise
Engage: Your third year provides an opportunity to personalise your practice and present your ideas to the world.
You will write a dissertation and, with the support of your tutors, create a series of self-directed projects, giving you a opportunity to explore personal interests related to advertising and branding.
In preparation for graduation, you will also collaborate with an industry partner and prepare a portfolio and the materials required to present your work professionally.
FHEQ Level 6
ABD18302 Industry Collaboration
ABD18303 Self-Directed Major Projects
ABD18304 Professional Trajectories
Tuition & Fees
|Duration & Attendance||Qualification||Tuition fees||Fee type|
|Bachelor of Arts (with Honours) - BA (Hons)||£9,250||European Fees|
|Bachelor of Arts (with Honours) - BA (Hons)||£9,250||Home Fees|
|Bachelor of Arts (with Honours) - BA (Hons)||£14,500||Overseas Fees|