University of the Arts London

Course Introduction

BA (Hons) Fashion Marketing is a highly specialised course for individuals who want to pursue a career in fashion marketing. The course is tailored to the specific business environment relating to fashion consumers, fashion brands and the supply of fashion products.

**What can you expect?**

BA (Hons) Fashion Marketing enables you to recognize your own individual interests and skills in the area of fashion marketing. This course prepares you for a range of fashion business careers. You will learn marketing theory and how this is applied, managing marketing across a variety of fashion organisations.

You will learn how fashion businesses determine consumer needs and wants across international markets. You will use this to plan integrated marketing communications, utilising the latest platforms. You will learn about the importance of brand building and brand marketing. This course will also explore specialist aspects of fashion marketing. This includes sustainable fashion marketing, digital fashion marketing, customer relationship management, consumer behaviour, international fashion marketing, creative retailing, marketing strategy, leadership and innovation.

As well as your own individual work there are opportunities for collaboration with other students on group projects. You will gain invaluable experience by interacting with fashion industry professionals through guest speakers, industry visits and live industry projects.

You will have the option of doing a placement year between the second and final year of the course. Successful completion of this placement year will give you an additional qualification. You will also have the opportunity to make contacts and build relationships within the industry.

London College of Fashion (LCF) undergraduate courses develop your personal and professional skills. On this course you will develop skills in your discipline until you are an independent creative thinker. Your skills will make you capable of making an effective contribution to this sector of the fashion industry. We embed Personal and Professional Development (PPD) skills in all units on every course. Speaker programmes with contributions from alumni and members of industry are a part of many courses. We encourage graduates who wish to continue their education at postgraduate level to progress to suitable courses within the College, the University or elsewhere.

The course is based at High Holborn near the central London areas of Lincoln’s Inn Fields and Clerkenwell. Holborn is just a short walk away from The British Museum, Somerset House and the historic Leather Lane market. As well as many of LCF’s Fashion business courses, High Holborn is home to UAL’s Students’ Union and a show room space hosting student led exhibitions.

Graduates from this course have worked in marketing and promotion roles at New Look, Debenhams, Selfridges and Burberry. They have also worked at PR companies Purple and Exposure, at ad agency Fold7, and at FHM magazine.

**About London College of Fashion**

London College of Fashion, UAL, has been nurturing creative talent for over a century, offering courses in all things fashion. Through inspirational teaching we nurture the next generation of creative leaders and thinkers who work in responsible, analytical and ingenious ways. Our strategic commercial partnerships support local and global enterprise. Students benefit from our connections with industry and so does industry. Through teaching, specialist research, and collaborative work, we empower our students to think differently, using fashion to examine the past, build a sustainable future, and improve the way we live.

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
4 years
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees