University of East London

Course Introduction

They say that fashion demands an eye for style. If that’s the case, fashion marketing demands one eye on style, one on hard business and at least two more in the back of your head!

Others may create the garment but it is you, the creative marketer, the skilful strategist, who will turn it into the must-have, must-wear commodity. You may not be the creator but what we’ll teach you on our new Fashion Marketing course is an art in its own right.

We’ll teach you how to retail, brand and merchandise fashion. You’ll discover promotional and sales strategies, learning how to take a new fashion product from the concept stage all the way to the high street store.

You’ll do this in close collaboration with your fashion design and fashion textiles student colleagues at UEL. This is crucial for you to gain the clearest, broadest picture of an industry that, as marketers, you’ll need to understand inside out

Course Modules

Year 1:

Professional Creative Theory 1 (core)

Introduction To Marketing 1 (core)

Creative Marketing 1 (core)

Employability 1 (core)

Year 2:

Professional Creative Theory 2 (core)

Applied Marketing 2 (core)

Creative Marketing 2 (core)

Employability 2 (core)

Optional placement year:

This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge.

The extra placement year means it will take four years to complete your studies, instead of three.

Year 3:

Professional Creative Theory 3 (core)

Final Major Project (core)

Employability 3 (core)

Start Date:

23/09/2019

Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £12,100 Overseas Fees