University of Greenwich

Course Introduction

Our extended business and marketing degree includes a foundation year to prepare you for degree-level study. Plus you’ll get an employer-friendly mix of marketing and business skills.

Our extended degree in business with marketing is identical to the three-year degree but incorporates a foundation year to prepare you for the rest of your study. This specialism in marketing is designed to introduce you to business from an analytical, strategic and marketing point of view.

Emphasis on emerging issues such as sustainability, financial crises and technological innovation means that you'll gain the skills to develop and manage businesses to a high standard. The course also gives you the opportunity to work with business professionals and/or local communities on live projects.

Careers in specialist strategic marketing areas are popular with business with marketing graduates, especially within retail management, consultancy, small to medium businesses and start-ups.

Course Modules

Year 0

Students are required to study the following compulsory modules.

•Introduction to Management (15 credits)

•Extended Project (30 credits)

•Understanding Business (30 credits)

•Software Tools for Academic Practice (15 credits)

•Leadership and Enterprise (15 credits)

•Introduction to Quantitative Analysis (15 credits)

Year 1

Students are required to study the following compulsory modules.

•Personal & Professional Development 1 (Business) (15 credits)

•Introduction to Business Processes (30 credits)

•Business Planning and Development (30 credits)

•Discover Project Management (15 credits)

•Principles and Practice of Marketing (30 credits)

Year 2

Students are required to study the following compulsory modules.

•Personal and Professional Development 2 (PPD2) (15 credits)

•Project Planning and Management (15 credits)

•Creativity and Decision Making in Business (30 credits)

•Customer Insight and Research (30 credits)

•Operations Management (30 credits)

Year 3

Students are required to study the following compulsory modules.

•Innovation in Action (15 credits)

•Managing Strategy (30 credits)

•Sustainability in Business (15 credits)

•Personal and Professional Practice 3 (SMS)

•Contemporary Issues in Marketing (30 credits)

Students are required to choose 1 module from this list of options.

•Final Year Project: Consultancy Project (30 credits)

•Business Creation Project (30 credits)

•Thematic Independent Studies (30 credits)

Start Date:

09/2020

Duration & Attendance Qualification Tuition fees Fee type
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees
5 years
Sandwich
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
5 years
Sandwich
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees