University of the Arts London

Course Introduction

BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and managerial skills relating to design and art direction. This course is taught at London College of Communication, at Elephant & Castle, part of University of the Arts London (UAL).

**What can you expect?**

Throughout the course you’ll gain expertise in the practical aspects of graphic design, related to the communication of concepts. Additionally, the course will focus on the role of the Art Director/Creative Director in developing and realising ideas through leadership, management and commissioning of individuals and teams of designers, photographers, filmmakers, advertisers, illustrators or other media specialists in the creative industries.

London College of Communication is home to excellent and extensive resources from analogue to digital, all of which help you to gain a wide range of skills relevant to the subject and profession.

**Reasons to Apply**

• You'll be taught by a team of practitioners who bring a diverse range of experiences to the course, from working with magazines, fashion and lifestyle brands, to production companies, artists and institutions.

• Briefs, workshops, lectures and seminars support you to develop your creative network and find opportunities for meaningful collaborations. This is important for progression into industry or continuing education.

• Pitching and presenting regularly enables you to confidently communicate your proposals, visual strategies and solutions to collaborators, clients and audiences.

• Your experiences, identities and research interests will inform your view of the creative industries, which will be crucial to contributing to our wider visual culture. You'll develop your critical analysis skills through studio seminars, crits and the Design School's wide Contextual and Theoretical Studies programme.

**About London College of Communication**

The communications sector is evolving fast. Through our world-leading community of teaching, research and industry partnerships, we enable our students to develop the critical, creative and technical excellence needed to succeed and to discover new possibilities and practices.

Our Design, Media and Screen Schools produce experts and award-winners across virtual reality, journalism, photography, television and sound, graphic communication, games, design management – and more.

The London College of Communication experience is all about learning by doing. Our students get their hands dirty and develop their skills through the exploration of our facilities and technical spaces.

Students work on live briefs and commissions, with everything from independent start-ups and charities in Southwark, through to major global companies. Student designers, makers and innovators have worked with Nike, Penguin, the EU Commission, Colgate, Plan International, the National Trust, Nokia and Royal Mail, to name a few.

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees