University of Greenwich

Course Introduction

Gain the skills you need for a career in advertising and digital marketing communications with a degree that offers exemptions from CIM and IDM marketing examinations.

Our advertising and digital marketing communications degree is designed to develop your ability to identify trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Our strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich advertising and digital marketing graduates have gone on to work at Google, Coca Cola and OgilvyOne.

Course Modules

Year 1

Students are required to study the following compulsory modules.

•Principles and Practice of Marketing (30 credits)

•Introduction to Advertising (15 credits)

•Financial Aspects of Marketing and PR (15 credits)

•Introduction to Digital Marketing L4 (15 credits)

•Creative Content Marketing (15 credits)

•Personal Professional Development - PPD1 (15 credits)

•Brand Management (15 credits)

Year 2

Students are required to study the following compulsory modules.

•Research Methods (MET) (15 credits)

•Customer Insight and Research (30 credits)

•Personal & Professional Development 2 (PPD2) (15 credits)

•Global Marketing Management (15 credits)

•Media Planning and Buying (15 credits)

•Advertising Campaign Management (15 credits)

•Integrated Marketing Communications Management (15 credits)

Year 3

Students are required to study the following compulsory modules.

•Research Project (30 credits)

•Social Marketing (15 credits)

•Direct and Digital Marketing Strategy (30 credits)

•Social Media and Analytics (15 credits)

•Critical Approaches to Advertising (15 credits)

•Corporate Communications (15 credits)

Start Date:

09/2020

Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees
4 years
Sandwich
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
4 years
Sandwich
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees