University of Greenwich

Course Introduction

This course will prepare you for a career in the advertising industry by developing your skills in identifying trends and understanding consumer behaviour. You will learn how to analyse target audiences and implement integrated marketing communications campaigns.

You will study modules in customer insight and data analytics, creative content marketing, advertising campaign management, media planning and buying, internet marketing, strategic communications, brand management, and social media analytics. Briefs from the Institute of Direct and Digital Marketing and other organisations will give you practical experience.

Previous students have completed placements with Microsoft, Warner Music Group and IBM. You can also gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct and Digital Marketing examinations, helping you obtain professional recognition early in your career.

As well as management positions within advertising and public relations agencies and various marketing roles, you can pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields. Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.

Course Modules

Please see our website for further details of modules that you can study.

Start Date:

09/2019

Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £12,100 Overseas Fees
6 years
Part Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
6 years
Part Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees
6 years
Part Time
Bachelor of Arts (with Honours) - BA (Hons) £12,100 Overseas Fees
4 years
Sandwich
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
4 years
Sandwich
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees
4 years
Sandwich
Bachelor of Arts (with Honours) - BA (Hons) £12,100 Overseas Fees