University of East London

Course Introduction

The world is filled with advertising. From street billboards to TV catchphrases, from the back of newspapers to the front of football shirts, from internet pop-ups to… well, anywhere with an empty space to fill. It’s a huge, rich part of our everyday life and cultural experience – and it’s changing fast.

At the University of East London, we offer you a unique insight into this exciting, swift-moving world. You’ll learn all about the advertising industry: what it does, how it works and how it’s changing in relation to the world that it shapes and that helps shape it.

You’ll learn about branding, market research techniques and digital media production, and take a detailed look at how today’s consumer society works.

Guided by industry experts, you’ll have the best chance not just to study but also to learn while at work in this ever-expanding industry.

You’ll be involved in work placements and consumer research projects. We’ll give you the chance to study everything from promotional media practices to photography and cultural theory while you also learn the best media and digital production skills.

If you don’t meet the entry requirements for a BA, you can study this course as an ‘extended’, four-year programme. In your first year, you’ll take a foundation year which prepares you for a successful transition to the BA course.

Course Modules

Year 1

Advertising; past, present and future (core)

Branding in Theory and Practice (core)

Digital Media Development 1 (optional)

Advertising, Representation and Culture (core)

Year 2

Pitching for Business (core)

Media Planning in the City (core)

Researching Audiences, Texts and Media industries (core)

Working in the Media and Communications Industries (core)

Year 3

Promotional Culture and the Consumer (core)

Campaign Design and Execution (core)

Advertising Dissertation (optional*)

Media Production Dissertation Project (optional*)

(*you will take either the Advertising Dissertation or the Media Production Dissertation)

Mobile Media, Promotion and Exhibition (optional)

Digital Communications (optional)

Copywriting in the Creative Industries (optional)

Public Relations and Promotion (option

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £12,100 Overseas Fees