London Metropolitan University

Course Introduction

**Why study this course?**

Created with leading industrialists and taught in the heart of the City, this course will equip you with the key business skills, contacts and abilities you need to fulfil your potential within multinational organisations. You’ll study a wide range of topics, choose from a range of specialist optional modules, and have the opportunity to gain practical experience during a work placement.

**More about this course**

On this course you’ll gain a comprehensive understanding of all stages in the business management process, from conceptualisation to strategic evaluation. You’ll also develop an appreciation of the business management environment through the study of real life business issues.

In addition, you’ll study every aspect of marketing - a critically important management activity for any successful organisation – including contemporary academic thinking and research in the marketing area. Together with your tutors, you’ll examine and test the applicability of these theories in the context of the current business environment. You’ll also have the option to study a wide range of complementary topics including essential psychology for managers, Islamic finance and delivering customer value.

As part of the course, you’ll have the opportunity to undertake short and long accredited work placements. These are organised via our team at the business placements office, who will will help you to search and apply for posts in a wide variety of organisations, giving you the industry experience you need to succeed in your career.

Course Modules

Example Year 1 modules include:

Fundamentals of Management (core, 30 credits)

Principles and Practice in Marketing (core, 30 credits)

The Corporate Environment (core, 30 credits)

Understanding Business Information (core, 30 credits)

Example Year 2 modules include:

Business Research and Decision Making (core, 30 credits)

Global Marketing Strategy (core, 30 credits)

Serving Customers in Global Markets (core, 30 credits)

Brand Management (option, 15 credits)

Business Economics (option, 30 credits)

Consumer Protection Law (option, 15 credits)

Creating a Winning Business 1 (option, 15 credits)

Essential Psychology for Managers (option, 15 credits)

Integrated Marketing Communications (option, 30 credits)

Learning through Work (option, 15 credits)

Macroeconomics (option, 30 credits)

Managing and Leading Responsibly (option, 15 credits)

Media Relations (option, 15 credits)

Organisation Design and Management (option, 15 credits)

People Management and Performance in Contemporary Organisations (option, 15 credits)

The Regulation of Business Creations (option, 15 credits)

Example Year 3 modules include:

Managing within a Global Regulatory Framework (core, 30 credits)

Marketing Planning and Strategy (core, 30 credits)

Management Investigation Project (alternative core, 30 credits)

Management Investigation and Dissertation (alternative core, 30 credits)

Creating a Winning Business 2 (option, 15 credits)

Creative Advertising and Copywriting (option, 15 credits)

Critical Perspectives on Management and Leadership (option, 15 credits)

Delivering Customer Value (option, 15 credits)

Economics of Multinational Business (option, 15 credits)

Entrepreneurial Survival (option, 15 credits)

Learning through Work 2 (option, 15 credits)

Managing Corporate Reputation (option, 15 credits)

Organising and Managing Across Cultures (option, 15 credits)

Services Marketing (option, 15 credits)

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees
4 years
Part Time
Bachelor of Arts (with Honours) - BA (Hons) £2,310 Home Fees
4 years
Part Time
Bachelor of Arts (with Honours) - BA (Hons) £2,310 European Fees