Anthropology and Media

Course introduction

The BA Anthropology & Media programme combines anthropological and communications theories to provide you with a better understanding of cultural diversity, and a critical knowledge of communication processes.

Why study BA Anthropology & Media at Goldsmiths?

You'll be taught by some of the leading names in anthropology, media, communications and cultural studies. And you'll have access to industry-standard practice facilities.

You'll receive a solid grounding in anthropological methodology and practice, and in key media debates including representation, and symbolism. Most importantly, you'll learn how to apply these insights to the contemporary world.

This is also a practical course. You’ll have the chance to choose modules in journalism, photography, TV production, illustration, animation, radio, and creative writing - among others.

You’ll be able to specialise and design your own learning experience in third year, choosing four Anthropology modules, and two Media, Communications, and Cultural Studies (MCCS) modules.

We regularly host industry debates and talks by international figures; recent guests have included Danny Boyle, Gurinder Chadha and Noel Clark.

Course modules

Year 1 - You'll learn about some of the main theories within social anthropology – political anthropology, economic anthropology, and kinship. You'll also consider the role of ethnography, and will be given a foundation in anthropological methodological practice. For the media element, you'll study verbal and visual language; changes in the media over the last two centuries; debates surrounding the term 'culture'; and the examination of media texts through an understanding of systems of narrative, realism and genre.

You take the following compulsory modules:
Introduction to Social Anthropology
Anthropological Methods
Film and the Audiovisual: Theory and Analysis
Media History and Politics
Culture and Cultural Studies
Key Debates in Media Studies
Ethnography of a Selected Region 1 (The Caribbean)

Year 2 - You'll consider the anthropology of religion, morals and symbolism, and explore interactions between changing economic and political structures in the world today. You'll take media theory modules that cover the internationalisation of cultural and media studies, the psychology of communications or theories of political economy in the cultural industries. You'll also take a media practice module in which you develop production skills by creating small-scale projects.

You take the following compulsory modules:
Politics, Economics and Social Change
Anthropology of Religion
Cross-Platform Media Practice 1
Anthropology and Political Economy

You also take 30 credits worth of modules from the following list:
Psychology, Subjectivity and Power
Money, Society, and Culture
Media, Memory and Conflict
Television and After
Culture, Society and the Individual
Moving Image and Spectatorship
Media, Modernity and Social Thought

Year 3 - In your final year you have the opportunity to design your own learning experience. You'll choose from module options in Anthropology and Media and will take a media production module that enables you to focus on a different practice area to the one you studied in your second year.

You select four Anthropology option modules. Those recently available have included:

Anthropological Approaches to History
Anthropology of Health and Medicine
Anthropology and Gender Theory
Anthropology and the Visual 2
Anthropology in Public Practice
Borders and Migration
Learning from Social Movements
Psychological Perspectives in Anthropology
Anthropology of Art 1
The Anthropology of Rights
Anthropology and the Visual Production Course
Digital Anthropology
Anthropology of Violence
Anthropology of Development
Gender Theory in Practice
Staff/Student Research Project

You select two Media option modules. Those recently available have included:

Structure of Contemporary Political Communication
Race, Empire and Nation
The City and Consumer Culture
Music as Communication and Creative Practice
Embodiment and Experience
Media Law and Ethics
Media, Ritual and Contemporary Public Cultures
Promotional Culture
Politics of the Audiovisual
Social Media in Everyday Life: A global perspective

You can also undertake a work placement as one of your option modules.

Please note that due to staff research commitments not all of these modules may be available every year.

Start date


Tuitions and fees

Duration & Attendance Qualification Tuition fees Fee type
3 Years - full-time Bachelor of Arts (with Honours) - BA (Hons) £0 Other Fees

Qualifications required

  • IELTS (Academic): 6.0 -- with a 6.0 in writing and no element lower than 5.5