Kingston University London

Course Introduction

Our Creative and Cultural Industries: Design Marketing BA course prepares you for a career in design marketing in the creative industries. You will develop the practical and analytical skills needed to create marketing materials and design user experiences across different media and digital environments.

The course is taught within the Department of Creative and Cultural Industries which is part of Kingston School of Art and is driven by our ethos of ‘thinking through making'. You will learn to visualise, collaborate, experiment and project manage as you work on real'world projects with other students. You will also develop your knowledge of the creative industries, exploring topics such as design theory, branding and strategy for creative organisations.

Kingston University is an associate of the Institute of Contemporary Arts (ICA) and the Creative Industries Federation (CIF). You will receive free ICA and CIF memberships, participate in seminars and events, and have the opportunity to become a Kingston/ICA intern. Our Stanley Picker Gallery and Dorich House Museum offer you the opportunity to participate in events and gain curation experience. The course also offers opportunities to work on live projects with creative companies and institutions.

Course Modules

Examples of modules:

Year 1

' Visual Narratives & Design Thinking: Creating compelling stories, creative problem solving

' History & Context of the Creative Industries: Content, critique & competition

Year 2

' Design Marketing 1

' Customer Mindfulness

' Creative Project Management

' Live case study

Year 3

' Design Marketing 2

' Culturepreneurship

' The Major Project

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) Other Fees