Middlesex University

Course Introduction

Our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.

**Why study BA Business Management (Marketing) at Middlesex University?**

Our degree is the ideal choice for students who wish to develop marketing expertise within a range of businesses and companies, and learn to communicate and 'sell' their ideas to commercial audiences. Supported by expert tutors who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence.

The career options are broad with our Business Management (Marketing) pathway. You will be well placed to enter a diverse range of businesses, governmental and third sector organisations and can choose from a range of exciting work placements to support your career success.

Work placements are an invaluable opportunity to gain employability skills so we have introduced two options by which you can integrate into your time at Middlesex. Those who wish to do a placement can take either a 36 week sandwich placement in Year 3 as part of a 4 year degree or two 18 week summer placements allowing you to complete your degree within 3 years.

**Course highlights**

We also offer a one year study abroad option in your second year by joining the EU Erasmus programme, linked to a partner university in Europe and the USA. It can include a contribution towards your tuition fees

You will have access to cutting-edge business resources including the Chartered Management Institute's Management Direct Resource Hub

You can become a student member of the Chartered Management Institute and a full member upon graduation

Course Modules

Foundation Year

Introduction to Business (30 credits) - Compulsory

Academic Writing and Research Skills for Business (30 credits) - Compulsory

Fundamentals of Business Mathematics (30 credits) - Compulsory

Management Foundation Project (30 credits) - Compulsory

Year 1

Financial Concepts of Business (30 credits) - Compulsory

Marketing Theory and Practice (30 credits) - Compulsory

Quantitative Methods for Business (30 credits) - Compulsory

Management Concepts (15 credits) - Compulsory

People Management (15 credits) - Compulsory

Year 2

Operations Management (30 credits) - Compulsory

Business Environment (15 credits) - Compulsory

Management Information Systems (15 Credits) - Compulsory

Principles of Innovation and Entrepreneurship (15 credits) - Compulsory

Organisational Behaviour (15 credits) - Compulsory

Marketing Research and Insights (30 credits) - Optional

Digital Marketing (30 credits) - Optional

Year 3

Services Marketing Management (15 credits) - Compulsory

Global and Cross Cultural Marketing (15 credits) - Compulsory

Marketing Strategy and Implementation (15 credits) - Compulsory

Research Project (30 credits) - Optional

Marketing Internship (30 credits) - Optional

New Venture Creation (15 credits) – Optional

Social Media and Viral Marketing (15 credits) - Optional

Public Relations and Corporate Reputation (15 credits) - Optional

Marketing Consultancy Project (15 credits) - Optional

Fashion Marketing (15 credits) - Optional

Professional Communication (15 credits) - Optional

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 European Fees
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £9,250 Home Fees
4 years
Full Time
Bachelor of Arts (with Honours) - BA (Hons) £11,000 Overseas Fees

Qualifications required:

  • IELTS (Academic)6.0With a minimum of 5.5 in each componentTOEFL (iBT)72.0With at least 17 in listening & writing, 20 in speaking and 18 in readingPTE Academic51.0With at least 51 in all components