Marketing courses in London
< Back to university newsMarketing and advertising industries are rapidly changing. Read how London's universities are meeting these challenges through new innovative courses. When it comes to selling, London is always one step ahead of the competition.
The UK's advertising and marketing industries are the largest in Europe and London is one of the world's three acknowledged capitals for advertising.
The city is a pull for talented people seeking to get into these businesses, not only because of the job opportunities and work placements available at world-class agencies such as Mother and M & C Saatchi, but also because of the innovative degrees on offer.
Mohammed Alaeddin came from Jordan a year ago to join the new MA in Creative Economy, launched at Kingston University London. He had worked on the creative side of advertising in Jordan for four years and decided London was the best place to extend his knowledge.
“In today's world being just a creative might not cut it, you have to have a business sense too. I found this degree online and applied because it bridges the age-old rift between business and creativity.”
London has already gone a long way to repair this ‘rift'. A report by the Greater London Authority concluded that there are ‘intimate links' between London's creative industries and its financial and business services.
Which is why when Mohammed finishes his course, he hopes to stay in London and enter a workplace where business and creativity work in synthesis.
He has found London to be a hub of creativity. “I don't think anyone can get bored here because you can involve yourself with anything at any point in time. No city in the world is as exciting.”
Posted: Tuesday 9 February 2010