The aim of the ESCP Europe Specialised Master in Biopharmaceutical Management is to prepare future managers of pharmaceutical, medical consulting and biotechnology companies for immediate insertion into a professional environment that is currently undergoing dramatic changes.
Fundamentals of marketing: principles of marketing; research seminar. Pharmaceutical marketing: pharmaceutical marketing 1; pharmaceutical marketing 2. Strategy and competitive analysis: corporate strategy; competitive analysis. Environment and data analysis: panels and database management; data analysis. Product management: markstrat and marketing seminar; pharmaceutical marketing strategy; new product management. Management, audit and performance: management; performance, cost, control and measurement; applied cost control and audit. Trends and market perspectives: trade'marketing; generics marketing; new product management. Specialisation in international pharmaceutical strategy. International strategy: fundamentals of international and European international marketing; global marketing plan and adaptation; web communication and marketing; international testimonials. Communication: fundamentals of advertising; patient communication; relationship marketing. Specialisation in biotechnology management, banking and consulting. Banking and consulting: trend analysis and consulting; tech clusters; vc and banking. Biotechnology management: business development; biotechnology consulting and management.
|Duration & Attendance||Qualification||Tuition fees||Fee type|
- A first Master's degree. Holders of a Bachelor degree (240 ECTS) : with a minimum of 3 years professional experience. Holders of a Bachelor degree (240 ECTS) without professional experience.