Coventry University London Campus

Course Introduction

This is a bachelor of science course, reflecting its highly practical, evidence'based approach to preparing for a career managing marketing strategy in a globalised context.

This exciting and contemporary course is focused on data and analytics, offering a set of career'ready practical skills which are very much in demand from employers around the world. You’ll become confident at gathering, interpreting and presenting data to support strategic planning and decision'making, using research, statistics and modelling to help you.

Studying here in the heart of the City of London, you’ll cover essential marketing theory before quickly moving on to its application in the global marketplace. You’ll be closely connected to business, with opportunities to do a year’s work placement and/or a term’s internship and to enjoy field trips, guest lectures, and live projects with clients.

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
3 years
Full Time
Bachelor of Science (with Honours) - BSc (Hons) £9,250 Home Fees
3 years
Full Time
Bachelor of Science (with Honours) - BSc (Hons) £11,927 Overseas Fees