Royal Holloway, University of London

Course Introduction

Digital Innovation and Analytics is an exciting new course at Royal Holloway. It is aimed at recent graduates, from any discipline, seeking to boost their employability in a digital economy, as well as professionals wanting to update their workplace knowledge and skills. The course focuses on the knowledge and skills required to manage digital technologies in the development and delivery of business innovations. It will equip you with an in'depth understanding of how to integrate digital technologies such as mobile computing, enterprise systems, social media, and data analytics tools to innovate business practices. A key feature of the programme is the development of practical knowledge through industry connections and business case studies whilst providing a strong theoretical base on business management in the digital era.

On graduating you will have skills in current digital business practices, models, challenges, and developments in global enterprise management; an in'depth understanding of the key strategic and social issues associated with digital business enterprise, operations, development and implementation; and be adept at using methodologies in analysing and formulating effective solutions to relevant problems concerning digital business innovation and management.

As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.

' Strong career prospects in a digital economy where the capacity to innovate and adapt is integral to employability.

' New and exciting opportunity to study cutting'edge topics such as Big Data, social media, digital economy, and global supply chain. Coupled with exposure to highly sought'after skills in financial data analysis, data visualisation, and enterprise systems (e.g. SAP).

' Develop an effective network through external contacts with leading academics and senior corporate managers through seminars and guest lectures and work on real business projects through corporate guest sponsorship.

' Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.

Course Modules

Business Intelligence and Data Analytics, Consultancy in the Digital Era, Digital Business and Innovation, Critical Issues in Digital Society, Leading Online Collaborations, Social Media and Web Analytics, Dissertation Preparation and Research Methods,

Start Date:


Duration & Attendance Qualification Tuition fees Fee type
1 year
Full Time
Master of Science - MSc (PG) £10,400 Home Fees
1 year
Full Time
Master of Science - MSc (PG) £17,500 Overseas Fees

Qualifications required:

  • UK Lower Second Class Honours degree (2:2) or equivalent. Relevant professional qualifications and relevant experience in an associated area will be considered. English language requirements: IELTS 6.5 overall with a minimum of 6.0 in all subscores. If you require Royal Holloway to sponsor your study in the UK, your IELTS must be a UK government-approved Secure English Language Test (SELT).