<b>Our programme enjoys the input from a dedicated corporate advisory board made up of experts from the branding world, including senior brand executives of multi'national firms, brand consultants and design gurus. </b> <p>
Our MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a 16 week work placement component at a company or a consultancy. This unique feature of the work placement distinguishes our programme from other similar Masters in the country. <p>
Our Applied Corporate Brand Management programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding. <p>
You will examine the core contents of branding at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product. <p>
You will undertake a project in collaboration with branding firms as part of your consultancy'based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.<p>
You will undertake a project in collaboration with branding firms as part of your consultancy'based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation. <p>
<b>Typical modules:</b> <p> Corporate branding theory and issues;<p> Applied corporate branding; <p> Strategic corporate brand management and consulting; <p> Strategic corporate marketing; <p> Marketing communications; <p> Understanding business and management research; <p> Dissertation. <b>Optional modules include:</b> <p> Global diversity management;<p> International business ethics and corporate governance; <p> Consumer behaviour; <p> International management; <p> Entrepreneurship.
|Duration & Attendance||Qualification||Tuition fees||Fee type|
- A 2:2 (or above) UK Honours degree or an equivalent internationally recognised qualification in management, business studies or cognate discipline PLUS at least one year's work experience (post qualification) OR one year's work experience taken as an internship/during the gap year/or part of a sandwich course during a bachelors degree. Applicants from a non-business related degree, with a minimum of 1 year post degree work experience will be considered on an individual basis by the Admissions Tutor. Applicants with non-degree qualifications will be considered if they can show a minimum five years full-time senior level business and management experience. Applicants may be required to attend an interview.
- English Language Requirements: IELTS: 6.5 (min 6 in all areas); Pearson: 58 (51 in all subscores); BrunELT: 65% (min 60% in all areas).