This business studies course with a specialism in marketing will develop your understanding of contemporary marketing. As part of this course you will study the fundamental principles of modern day marketing such as market research, marketing channels and logistics, database marketing, exporting and marketing for not'for'profit services. You’ll also study the principles of marketing communications including consumer behaviour. Business and Management (Marketing) BSc also offers the option to study a Chartered Institute of Marketing Professional Certificate through the CIM Graduate Gateway. You’ll also have the opportunity to enjoy our exclusive Business Life programme and develop core skills, knowledge and graduate attributes in preparation for the world of work. On a four year thick sandwich degree you will typically spend the whole of Year 3 on placement. Marketing at Brunel is ranked 26th in the UK and 1st in London (The Complete University Guide 2018).
Introduction to Management Enquiry;
Managing Information with Technology;
Organisational Behaviour and Analysis;
Introduction to Accounting;
International Business Environment;
Principles and Practice of Marketing.
Database and Customer Relationship Management;
Critical Perspectives in Management;
Marketing Channels and Logistics.
Issues and Controversies in Marketing Project;
Entrepreneurship and Small Business Ventures;
Business Ethics, Environmental Sustainability and Governance;
|Duration & Attendance||Qualification||Tuition fees||Fee type|
|Bachelor of Science (with Honours) - BSc (Hons)||£9,250||Home Fees|
|Bachelor of Science (with Honours) - BSc (Hons)||£16,200||Overseas Fees|